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Using CRM for a Leading Edge
Sales leaders from around the globe are leveraging CRM's capabilities to reach greater markets and target a broader audience. Analysts say that sales teams that adopt CRM have been known to reach 47 percent more prospects, increase deal size by 30 percent, and grow sales by 20 percent. Find out some of the several advantages provided by CRM to industries of the future:
Experience Full Visibility
Sales leaders are integrating CRM to maintain complete visibility into their sales pipeline. It has enabled organizations to see all the metrics such as one individual salesperson’s activity to the overall team performance from a single dashboard. In addition to making things easier and efficient for the sales leaders, it gives them more time to focus on internal processes.
Suggested Read: The Evolution of CRM
By Bill Ziska, Director-CRM and Mobility, Deloitte Digital
Organize and Prioritize Tasks
When there are several prospects in the pipeline of a company, at all the different points of the process, it may get tricky to track every single workflow. CRM helps sales leaders close more deals by properly organizing and prioritizing tasks. Any good CRM solution can help to organize these prospects by the level of importance, a particular date, and more and prioritize them for the leaders. With the right CRM solution at hand, sales teams will never fail to follow-up with a customer, because they have the information on exactly who and when to call. This, in return, can save time and energy, which can then be redirected toward actual interactions with customers.
A CRM's ease of use helps clients to automate the workflow with a lot of moving parts in the sales pipeline. With the help of simple navigation and drag-and-drop prioritization, sales teams can select which of the prospects need to be prioritized and they have the ability to move around those priorities as needed.
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By Ann McGlinchey, VP of E-Commerce, Digital Marketing, CRM, Positive Promotions