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Understanding The Four Phases Of Digital Transformation
Digital technology is transforming the modern economy in a big way. A complete understanding of how these technologies
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CIO Applications | Tuesday, July 19, 2022

Embracing digital technology in any way is often viewed as digital transformation. Consequently, they often invest in digital-only ad hoc and make ineffective changes.
FREMONT, CA: Digital technology is transforming the modern economy in a big way. A complete understanding of how these technologies can provide value is the challenge most companies are yet to overcome. Building a digital transformation strategy that fully takes advantage of this value is also challenging. Digital technologies often result in digital transformations without comprehensively assessing their capabilities. Despite big investments, they sometimes struggle to maintain competitive parity due to ad-hoc business decisions about using digital technologies.
Here are four examples showing the strategic advantages available at different stages of digital transformation to understand digital technologies' full potential better.
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Phase One: Operational efficiencies. Through augmented reality, virtual reality, and the Internet of Things (IoT), an automobile company automates the inspection of paint jobs in its plants with vision-based inspection technology. It uses these technologies to improve blemish detection and reduce defects.
Phase Two: Advanced operational efficiencies. Construction companies install sensors on their construction equipment to track their site use. For instance, motor graders are often used to level lighter gravel than heavier dirt. The company uses this insight to introduce a motor grader designed to level gravel rather than dirt. Construction companies benefit from operational efficiency gains through improved product-development productivity, just as automobile companies did in the previous example. Customers use the company's products, not manufacturing plant assets, so it gets its sensor data from customers.
Phase Three: Data-driven services from value chains. In another company, product-sensor data from jet engines is analyzed using artificial intelligence, allowing pilots to fly in ways that maximize fuel efficiency in real-time. It involves changing the current business model from producing and selling products to providing digital customers with data-driven services. Sensor and IoT data generated by thousands of discrete products are received, analyzed, generated, shared, and acted upon in real-time by product development, sales, and after-sales service units. In addition to improving operational efficiency, this generates new revenue streams.
Phase Four: Data-driven services from digital platforms. The data collected from exercise equipment is used to create a community of users and to match individuals with trainers who are suited to their needs. Users interact with the fitness brand products, generating data that the company then uses for facilitating a range of exchanges with third parties outside its value chain. By analyzing product-user interaction data, AI algorithms match specific users with suitable trainers, very similar to how cab service providers match riders with drivers. The company generates new revenue by extending its products into digital platforms, as well as its data-driven services.
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