Thank you for Subscribing to CIO Applications Weekly Brief

tvScientific Reveals Michael Billow's Induction as First Head of Data Science and the Data Science Advisory Board
Enabling search performance advertisers to engage in and succeed with television is a very interesting data science challenge that is particularly well suited for the application and innovation
By
CIO Applications | Tuesday, January 31, 2023

tvScientific's strategic appointments will accelerate the adoption of state-of-the-art CTV attribution and optimization technologies and accelerate its adoption of digital-first marketing strategies.
FREMONT, CA: "Enabling search performance advertisers to engage in and succeed with television is a very interesting data science challenge that is particularly well suited for the application and innovation of advanced machine learning approaches," said Michael Bilow, head of data science at tvScientific. "It's an interesting problem set and us data scientists love interesting problems. I'm excited to be a part of this company."
One of the leading connected TV performance advertising platform, tvScientific, revealed the strategic recruitment of Michael Bilow, as its first head of data science. tvScientific also unveils its Data Science Advisory Board. TvScientific will enable mass advertiser adoption of TV as a performance channel by leveraging the expertise of the board and cutting-edge AI and machine learning algorithms.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
"Television advertising is in the middle of a radical transformation, driven by mass consumer adoption of streaming services, in addition to the advent of platforms like tvScientific that enable advertisers to engage in CTV advertising," said Jason Fairchild, CEO and co-founder of tvScientific. "Our goal is to power millions of businesses to execute performance advertising on television and our advisory board was specifically curated with some of the brightest data scientists and technologists who have spearheaded digital transformation, such as the paid search model, for some of the world's most innovative companies."
"For most of its history, television advertising has been more art than science. Search and social advertising was a breakthrough because it aligned the economic incentives of all parties," said Dr. Flake, chair of the advisory board. "But now, perhaps for the first time, we can connect the dots between these disparate systems, revealing holistic patterns that would otherwise be invisible."
More in News

