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TUI Boosts its Global CX Strategy with Tealium
The world's leading tourism company uses Tealium's CDP to grow its digital and e-commerce businesses.
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CIO Applications | Tuesday, April 02, 2024

The world's leading tourism company uses Tealium's CDP to grow its digital and e-commerce businesses.
FREMONT, CA: “As we grow our customer base and the variety of products and destinations we offer, it becomes increasingly important to communicate in a relevant and targeted way. By using Tealiums CDP, we can use our marketing budgets wisely and make our communications more customer-focused. It's another step in creating the moments that make life richer while we provide excellent leisure experiences,” says Richard Levin, Group Digital Director at TUI.
TUI, one of the world's leading tourism companies, is partnering with Tealium, the largest independent and most trusted customer data platform (CDP), to drive ongoing customer experience (CX) success as the travel industry returns to pre-pandemic levels. Under the expanded partnership, Tealium will serve as TUI's primary CDP partner for its digital and e-commerce business segments.
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“Tealium allows us to enhance the utilization of our existing technology investments, ultimately resulting in an improved experience in true real-time. Given their extensive track record, we are confident that they are the trusted partner to quickly deliver value in our CDP project,” says Andr© Exner, Director of Customer Hub and Common Analytics at TUI.
TUI, a Tealium customer since 2012, initially engaged Tealium to enhance its digital transformation journey with strategic data collection and management solutions, assist in scaling its data-driven business solutions, and gain a deeper understanding of its customers. TUI has grown its partnership with Tealium by leveraging its predictive analytics and Conversions API (CAPI) solutions, which have proven extremely valuable worldwide.
“This recent expansion with TUI is a resounding endorsement of our capabilities and the trust our clients place in us. We are excited to be continuing our journey with TUI and deliver outstanding results that will benefit travelers worldwide,” says Rob Coyne, Senior Vice President and Managing Director of EMEA at Tealium.
Building on its unique end-to-end fully integrated tourism business, TUI is driving ongoing digitization and innovation to improve experiences for its 21 million global customers. Tealium has received widespread recognition for its strategic, industry-focused solutions.
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