Traxen Launches iQ-Cruise for Traditional and Electric Commercial Vehicles

Ali Maleki, CEO

Traxen predicts that by 2023, based on systemic learnings from 700 million miles of data obtained from customer drives, the company will top 15 percent in fuel efficiency gains.

FREMONT, CA: Traxen, a metro Detroit-based technology company dedicated to leading the trucking industry rapidly into the future, announced the launch of its intelligent adaptive cruise control system, iQ-Cruise, for traditional and electric commercial vehicles. The system will be available to both commercial vehicle aftermarket and OE customers. Through artificial intelligence (AI), advanced algorithms, and sensors, iQ-Cruise can reduce fuel consumption by an average of 10 percent while improving safety, drivability, and profit margins.

"With fuel cost being one of the top operating costs for fleets worldwide, delivering a solution like Traxen's iQ-Cruise that offers a 10 percent fuel efficiency improvement on average is a truly remarkable feat for the industry," said Ali Maleki, founder, and CEO of Traxen. "We're incredibly proud of what we have been able to accomplish through our comprehensive innovation process and the robust testing of our novel solution. Both aftermarket and OE customers, including those with electric vehicles, will immediately realize transformational benefits upon adoption of our sophisticated technology."

As the world inches toward autonomous vehicles, Traxen recognized that it would not happen in a single step, choosing to tackle autonomous driving in phases beginning with speed control. Through proprietary hardware and software, iQ-Cruise monitors road conditions such as changes in elevation, curvature, traffic patterns, and weather miles beyond the driver's visual field. Additionally, the driver's hours of service and time of arrival needs are taken into account. Since its technology intuitively and efficiently controls the vehicle's speed based on various factors, the driver is primarily responsible for steering, helping to reduce driver error, fatigue, and turnover. Drivers remain engaged in steering and informed through non-intrusive alerts via Traxen's modern driver-friendly interface.

Traxen conducted their first side-by-side cross-country trial in August 2020. This test was conducted over the road starting from Plymouth, Michigan, to Las Vegas and back, during which iQ-Cruise™ significantly bested seasoned truck drivers by executing far more energy-efficient speed controls. The North American Council for Freight Efficiency (NACFE) was the independent reviewer of this field trial.

In addition to delivering value through significant cost savings on fuel and increased driver satisfaction, brake and tire wear, maintenance, insurance, and training costs can also be reduced thanks to the system's advanced features.

"Traxen's intuitive technology will have a direct, sizeable impact on a fleet's bottom line upon adoption," said Mary Petrovich, chairman of Traxen's Board of Directors. "In fact, fleets could save an average of $5,000 per truck per year using the proven iQ-Cruise – an enormous and immediate payback for the commercial vehicle industry."

Several fleet customers are currently piloting Traxen's cutting-edge fuel-saving solution and will be available to commercial vehicle aftermarket customers in the first quarter of 2021, followed by OE truck manufacturers shortly afterward.