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Travelpayouts Introduces the First Digital Partnership Platform for Travel Brands
Fremont, CA: The travel industry has suffered greatly during the turbulent times of COVID-19, particularly small and medium-sized businesses (SMBs). In recent years, marketing has become increasingly expensive, with the algorithm favoring established brands and competition rising to the top. Small local travel businesses were already struggling, and the pandemic exacerbated their difficulties. Furthermore, there is a lack of ROI-based solutions and analytics on the market, where influencer marketing has become one of the primary promotion channels - 76 percent of marketing teams run their influencer marketing manually.
All of these factors compelled Travelpayouts to create the first automated partnership platform designed specifically for travel brands.
Travelpayouts' Digital Partnership Platform connects travel brands with 300,000 travel influencers and content creators around the world. It is appropriate for all brands, from small family-run businesses to multinational corporations, and will enable them to reach new customers, pay partners in a single transaction, benefit from AI brand-publisher matching, and track it all with insightful reporting.
All features and tools are tailored to the needs of the travel industry. The platform streamlines management automates fraud screening and matches the brand with conversion-ready traffic.
Because the platform highlights the most relevant brands for affiliates due to AI-powered "Matching Machine" — a highly anticipated feature that will help find the most relevant partners for every brand — this creates an unparalleled way for smaller brands to compete with giants such as Booking.com or Expedia.com.
Travelpayouts has been in the market for ten years and has over 300,000 partners worldwide and brands such as Booking.com, Tripadvisor, Trip.com, and many more, with a total gross merchandise value of $673 million of travel services sold through its platform. Brands are using the cost-per-acquisition model to collaborate with travel marketers and bloggers and enjoy revenue sharing, where the brand only pays when they make a profit.
The company manually verifies every marketing partner to ensure that they are relevant. Furthermore, the AI-powered anti-fraud system will be able to assess all traffic to avoid unwanted placements or marketing methods.