Without artificial intelligence (AI), it would have been a future-dream to provide the customers with experiences such as personalized search platforms, website chatbots, and in-room virtual assistants.

FREMONT, CA: The Travelling industry aims to provide travelers with a comfortable and hassle-free experience. Since long, the industry has been at the forefront of technological adoptions. The drive has led to tremendous innovation in products with personalized search platforms, website chatbots, and in-room virtual assistants as the primary achievements shaping customer engagement, conversion rates, and personalization of the guest experience. However, without artificial intelligence (AI), it would have been a future-dream to achieve such heights in terms of technological advancements. Here's how AI is contributing to the travel industry.

Research and Planning Itinerary

As per a survey by Booking.com, almost a third of travelers prefer a computer to plan their trip based on information gained from their travel logs. With the help of AI, travel brands can provide tailored recommendations as per the host of unique preferences. Thus for travel brands and businesses, AI-driven trip planning will not only inspire their customers, but also keep them engaged.

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Hotel Reservations

As per the recent report on European booking trends, just one out of twenty prospective hotel bookers end up making a reservation. Incorporating virtual assistants can help the hoteliers with the issue as the assistance will help the customers to check the latest rates, know about hotel services, receive city tips, and book a room. Thus automation is an effective option as it also enables the hoteliers to provide instant customer support and relieve the pressure from their front desks.

Personal Assistants

AI-powered voice assistants and chatbots are increasingly entering the hotel service space. The assistants are capable of carrying out simple requests, answering queries, and providing real-time recommendations. Thus the virtual assistants are personalizing the guest experience and taking the customer service to the next level.

Smart Wearable

Wearable such as smartwatches is impacting the guests in terms of efficiency and user experience. Here are some of the advantages of introducing wearable in hotels: Service Speed – Guests can send and receive important messages and notifications on smart devices such as a smartwatch provided by the hotel service. Communication Efficiency – With the help of wearable such as a smartwatch, it is possible for the customers to initiate the hotel or room service request directly from the smart device.