Transforming Search Marketing with New Google Tools

The change to shopping dynamics is not the only advancement made by the company. Google has also been pioneering and testing new features across organic search, Google Ads, and other Google products like Maps, to help people accustom themselves to the new normal

Fremont, CA: Industries around the world are developing new techniques to stay abreast. The coronavirus pandemic has transformed the way people shop. Retailers need to interact with customers only through digital platforms as physical promotions become out of fashion. As the world recalibrates for a new normal, Google is making all attempts to establish itself as an essential for online operations.

In April, the company made a significant announcement by making it free for business in the United States to list products on Google Shopping. The company plans to roll out the change in other parts of the world by the end of 2020. Although planned earlier, the move by Google came at the most opportune moment as the COVID-19 pandemic made doing business tougher than ever. The tech giant was already laying out plans to make shopping-free in an attempt to help small enterprises to survive and transition to selling products online, as other revenue sources continued to dwindle.

The change to shopping dynamics is not the only advancement made by the company. Google has also been pioneering and testing new features across organic search, Google Ads, and other Google products like Maps, to help people accustom themselves to the new normal. These have been aimed at increasing the usage of Google's products. Some of the features like search results surfacing nearest coronavirus test centers will eventually fade out as the pandemic dies away. But rest assured, these new changes will have a long-lasting relevance in daily life. Google's response to the crisis is going to change the search marketing outlook.

The impact of the COVID-19 pandemic is vast. Not only has it changes business as we know it, but also customer trends. The whole experience of shopping has transformed. Physical marketing is now being replaced with online marketing as the world opens itself to new ways of social distancing. Along with methods of shopping, there has also been a change in the items purchased. Healthcare products like hand sanitizers and facemasks are of high demand all across the globe.

To stay ahead of the game, retailers need to access a large amount of data that shows them shopping trends and customer searches. Knowing which parts of the business are doing well and which are failing can help prepare for the future. Google's new tool on Think With Google, Rising Retail trends, aids retailers with the same. The new tool shows the search intent for each product category and how much it has risen over time. Essentially, it is a product-oriented version of Google Trends. The tool is currently available in the U.S., U.K., and Australia.

Users can use this tool to view lists of trending searches across countries on week by week, month by month, or year by year basis. The tool also allows them to select a category to drill down into it and view the top search queries for that particular product category. Drilling down into each category shows the extent to which searches can drive an uptick in search interest for a specific brand or product.