How To Build an Effective Content Strategy Others Will Envy
Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
Automating Exchange of Product Information for a Digital Future
Magdalena Pyszkowski, Global Head of Market Management, Knauf Insulation
How Modern Marketing leverages Marketing Technology to boost Growth...
Kevin Brown, Head of Marketing Technology at LeasePlan
How Enterprise SEO Technology Helps Deliver a Successful Digital...
Shaun Brown, SVP - Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide, Momentum Worldwide
Thank you for Subscribing to CIO Applications Weekly Brief
Top Strategies to Use Content Marketing to Your Advantage
The landscape of content marketing is ever-changing. Humans had no notion a few years ago that short-form video would emerge as the dominant media type in content marketing.
Fremont, CA: The Content Marketing Institute surveyed to determine the worth of content marketing for brands.
According to the Content Marketing Survey, the #1 aim companies achieve with content marketing is brand recognition. This is followed by establishing credibility/trust while educating their target audience.
Content marketing, which combines many marketing tactics such as blogs, email marketing, social media marketing, and others, is important for all companies. But it's much more important if users want to raise brand recognition.
One may get in front of consumers in a new way and push awareness to new heights by adding some basic content ideas and methods.
The landscape of content marketing is ever-changing. Humans had no notion a few years ago that short-form video would emerge as the dominant media type in content marketing. However, any business will quickly fall behind the competition without video content.
Although the content environment may change at any time, you can take a few steps to guarantee your company is fully utilizing the power of content marketing.
Content marketing encompasses more than uploading an Instagram Reel once a week or putting out a monthly email. It takes time to discover which channels work best for a particular audience, so adopt a comprehensive approach if they are just getting started.
They must create blog material regularly, maintain a strong social media presence, organize intriguing videos, and more. However, with so much to remember, planning may make the process easier, learn which techniques work best, and grow stronger over time.
• Use multiple channels
Users want the messaging to appear in as many locations as possible since it takes 5 to 7 touchpoints for a customer to recall the brand.
Content comes in various forms, and it's best to employ as many channels as possible as long as they are getting results. Although social media channels are widely utilized to deliver material, a solid website, email blasts readers want to open, and other methods give various touchpoints to business consumers. Remind them of their identity.
• Take advantage of social media
Though content marketing is a far broader approach than relying simply on social media, these channels remain an important aspect of any plan. For example, users may use social media to promote published content, such as a new blog post, or users can generate unique content for social media only.
Users who adhere to a brand on social media are 47 percent more likely to visit that brand's website. Therefore, if users want to compete in their niche, they must use social media.