Augmenting Cybersecurity in Healthcare Industry
Security Solutions for Cyber Risk Mitigation
The Tao of Cyber Security in today's reality
Preventing Cyber-Attacks in Universities with Operational...
Addressing Cyber Security Strategically
David L Stevens, CIO, Maricopa County
Ever-Changing Cyber Security of Business Community
Jim Sills, CIO/Cabinet Secretary, State of Delaware
IT- A Game-changer in Cybersecurity
Tammy Moskites, CIO and CISO, Venafi
The Realities of Cybersecurity
Doug Mullarkey, CIO, First Choice Loan Services Inc.
Thank you for Subscribing to CIO Applications Weekly Brief
Top Five Benefits Of Digital Marketing
Marketing has existed since humans first learned to trade. Marketing is all about connecting with your target audience at the appropriate time and place. The rise of the Internet means that you can easily connect with your target audience via digital marketing.
Fremont, CA: All marketing efforts that use the internet are referred to as digital marketing. Digital channels such as search engines, email, websites, and social media can be used to connect with current and prospective customers.
The Top Benefits of Digital Marketing
1. Global Reach
Traditional marketing is geographically limited, and developing an international marketing campaign can be difficult, costly, and time-consuming. However, because digital marketing takes place on the Internet, the reach you can achieve with it is enormous. Even a small local business owner can reach an international audience with an online store. This would never be possible with traditional marketing or would be prohibitively expensive.
2. Local Coverage
While digital marketing has a significant advantage in terms of global reach, it also improves local visibility, which is especially important if your business relies on local customers. Local SEO and locally targeted ads can be beneficial for companies looking to attract more customers. Consider the reach you can get to a whole neighborhood with digital marketing versus the reach you would get by printing out flyers and handing them out.
3. Reduced Costs
Whether you want to promote your company locally or globally, digital marketing offers cost-effective solutions. It enables even the smallest businesses to compete with larger corporations by employing highly targeted strategies. The majority of these strategies will be free, to begin with.
4. Simple to Understand
While there are many aspects of digital marketing to learn, it is relatively simple to get started. Unfortunately, the nature of the goals and the scale of the campaigns make it more complicated. It is, however, a matter of determining the best strategy for your company.
5. Efficient Targeting
Even if you don't know your target audience, digital marketing allows you to extract data to determine which audiences will work best for you and optimize your campaign around them. Numerous targeting options are available, including keywords for search engine optimization (SEO), pay-per-click (PPC), and demographic information on social media.