Thank you for Subscribing to CIO Applications Weekly Brief
Top Augmented Reality Trends of Retail Industry
Fremont, CA: By 2023, eCommerce will account for at least a 22percent of worldwide retail purchases. As consumers' reliance on online purchasing expands, merchants must adapt to shifting customer needs. Emerging technologies such as augmented reality show to be the ideal approach for businesses to communicate with customers in the current retail arena.
However, augmented reality is not a new technology; it has gained popularity in recent years as merchants seek tailored and accessible ways for customers to connect with their brand.
The appearance of new advancements, such as the release of AR apps and 5G connection, is increasing. It permanently alters the shopping experience, and merchants must keep up with the times to thrive in a highly competitive industry. That getting stated, here are three augmented reality in retail trends you should be aware of.
When it comes to the usage of augmented reality in retail, virtual try-before-you-buy consumer experiences are on top. AR is becoming a component of the customer experience at companies like American Apparel and Ikea.
Ikea's try-before-you-buy service allows buyers to arrange furniture in rooms to see how it will appear before committing to a purchase. They, like American Apparel, have an AR app, which allows clients to do anything from their mobile devices. Brands that do not have a mobile app may utilize a QR Code Generator to generate personalized QR Codes that can activate AR experiences on their clients' mobile devices.
Because of the ease and customized experience that try-before-you-buy gives, many customers are gradually adopting the technology. At least a 71percent of customers who have used augmented reality applications in retail outlets are eager to shop more frequently to use them.
- Increased brand awareness
AR has been around for a while, but shops that employ it may still differentiate themselves from the competition by increasing brand awareness despite its increasing popularity. The one-of-a-kind experience provided by AR makes it difficult for customers to forget the retailer and instead link it with the technology.
- Hygienic makeup trials
Thanks to augmented reality, retailers maintain adequate hygiene for their consumers by allowing them to test on cosmetics electronically without ever touching the physical kit. Customers need a phone camera to see how any cosmetic product looks on their skin using AR.
The rising practice boosts customer experience and assists beauty businesses such as Sephora in adhering to tougher public hygiene regulations. Customers can use Sephora's AR app to see how cosmetics look before purchasing it and even ask friends for feedback. Customers can also buy cosmetics from the same app, which improves the whole customer experience.