Three Popular Business Intelligence Tools

CIO Applications| Tuesday, June 29, 2021

Built-in AI features, tight Excel integration, and pre-built data connectors are all included in Microsoft Power BI. It provides data encryption from beginning to end as well as real-time access monitoring.

FREMONT, CA: Extracting actionable insights from data to inform decision-making is referred to as Business Intelligence (BI). It is at the center of forward-thinking companies' marketing activities. BI tools assist firms in identifying market trends, marketing effectiveness, and new growth opportunities. Here are three popular BI tools in 2021:

Zoho Analytics

In 2009, Zoho, an Indian multinational IT company, introduced its BI suite, Zoho Analytics. The self-service BI and analytics system handle enterprise reporting and dashboard generation.

It includes an automated data synchronization capability that enables enterprises to analyze data from any source. Companies can use spreadsheets and flat files, as well as online storage facilities to upload data. Users can also connect to a variety of relational databases, whether on-premises or in the cloud. It is driven by Zia, a smart analytical assistant that employs NLP and machine learning to assist marketers in gaining insights in minutes. Dell, Tesla, HP, Ikea, and Canon are among the companies that use Zoho Analytics.

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Google Data Studio

Businesses may use Google's Data Studio to turn data into useful reports and dashboards. It was released as part of the Google Analytics 360 suite in 2016.

Google Data Studio has several simple capabilities, such as translating data into charts and graphs for more relevant insights, altering existing reports to provide visualization and unique solutions, and democratizing data through sharing and collaboration. It comes with a number of marketing templates pre-installed.

Microsoft Power BI

Microsoft's BI suite allows marketers to generate interactive dashboards and reports using interactive business intelligence features. Power BI was released in 2011 and included a cloud-based BI solution called Power BI Services and a desktop-based interface called Power BI Desktop. Microsoft launched Power BI Embedded on the Azure cloud platform in 2016.

Built-in AI features, tight Excel connectivity, and pre-built data connectors are all included in Microsoft Power BI. It provides data encryption from beginning to end as well as real-time access monitoring.