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Three IoT Devices that Needs to be in Your Marketing Strategy
Ecobee4 is an IoT gadget that allows homeowners to adjust their home's temperature using voice commands, and it can also be used as a standalone Amazon speaker.
FREMONT, CA: The market for Internet-of-Things (IoT) and smart home devices has exploded in the last few years. In 2016, companies invested about USD 2 billion in a wide range of IoT devices for home usage, including safety and security systems, audio-visual platforms, software, energy savers, and culinary appliances, among other things. And the number is just going to rise in the future. So let us look at three IoT devices that need to be on your marketing strategy:
Generating Content for IoT Ecosystem
It has much more potential when digital marketing is easily integrated into a customer's average connection points. Samsung SmartThings Hub connects various IoT devices from thermostats to lightbulbs that make up Samsung's smart-home family. An iOS or Android app can be used to connect these to a smartphone. You can use the data obtained from these devices to cross-sell and up-sell products as a marketer.
Improving Branding for Smart Speakers
Because of its low pricing and appealing feature set, Amazon's second-generation Echo has gained popularity. A consumer can use the Echo to make a shopping list, order a snack or beverage, listen to their favorite news channel, and more. Your brand presence should be matched with voice accessibility when addressing smart-home owners and IoT device users.
Engaging Customers Continually through a Smart Thermostat
Ecobee4 is an IoT gadget that allows homeowners to adjust their home's temperature using voice commands. Its USP is that it can also be used as a standalone Amazon speaker, with all of the features that come standard with Amazon's virtual assistant Alexa. This gives marketers a great chance to communicate with clients no matter where they are. Because the thermostat is non-intrusive and interfaces with various smartphone apps/home systems, a lot of data will be collected. When the Ecobee4 detects human presence inside a room, you may use this to send out pertinent messaging at regular intervals.