SMS marketing allows businesses to reach out to new and existing customers instantaneously and directly, rewarding them to interact with your company, whether it's through in-person or online purchase.
FREMONT, CA: Businesses are still looking for new ways to engage with their customers swiftly and effectively, and text messaging is quickly becoming a popular marketing medium. Given the growing popularity of texting in our personal lives, businesses can observe that text messages have a 98 percent open rate, with 90 percent of texts being read within three minutes of being received. As a result, SMS can be a cost-effective and timely way to send promotional or educational messages. Here are three benefits of SMS marketing:
Saves Time and Money
SMS is more expensive than email, however, it is still cheaper than traditional advertising like direct mail. Furthermore, several providers provide cost-effective pricing and bundles based on the number of texts you send. You just pay for what you use this way.
Time is money for any independent business, and because SMS marketing is simple to use, companies don't have to spend hours setting up campaigns because they can utilize pre-existing campaign formats like birthdays or lapsed clients to get started in minutes. Finally, you can set up automated text messages to send out at specific times for consumers, such as on their birthdays, without having to remember to press the send button. This allows firms to manage their time better and focus on other aspects of their operations.
Data Improves Business Performance
After sending SMS marketing messages, you can track the results of your campaigns in real-time and see how much they're increasing your bottom line. This contains attributed sales per campaign, open rates, and cost per message, among other things. Businesses can use these statistics to design more focused advertisements and better understand their customers, resulting in improved campaign performance.
Create Customer Loyalty and Base
Customers can sign up for your SMS marketing program at the checkout by texting a business's unique phone number or sharing it on social media, via email, or in person. Companies can give promotions, incentives, and critical information about their firm after clients opt-in to receive marketing messages.
Businesses may make their clients feel loved and valued by providing these incentives. Furthermore, SMS messaging adds a personal touch that strengthens brand loyalty and encourages customers to return.