Thirstie, the first to market with a white-label e-commerce solution for beverage alcohol brands, provides robust consumer data capabilities to its brand partners. Thirstie's platform, unlike marketplaces, allows brands to own their consumer data.
FREMONT, CA: Thirstie, the leading e-commerce and data solutions provider for beverage alcohol brands, has launched Thirstie Digital Consumer Insights, an ongoing data intelligence report focusing on online shopping patterns for alcohol consumers. The company released its first report, which focused on Tequila and Mezcal, and discovered that Single Suburbanites account for nearly one-third of online category sales (30.25 percent).
Thirstie, the first to market with a white-label e-commerce solution for beverage alcohol brands, provides robust consumer data capabilities to its brand partners. Thirstie's platform, unlike marketplaces, allows brands to own their consumer data. For the first time, alcohol companies can fully comprehend and effectively market to their end-users.
Thirstie Digital Consumer Insights will concentrate on aggregated data derived from analyzed purchasing patterns of US consumers across Thirstie's hundreds of branded digital storefronts.
"We have seen the tremendous impact data has on individual brands and their growth," stated Thirstie's CEO & Co-Founder, Devaraj Southworth. "While each Thirstie brand's consumer data is specific to them, we want to provide a holistic view of the trends we are seeing in regard to online consumer behaviors across each category. As a data intelligence company, our goal is to help paint a clear picture for brands throughout the industry to understand and connect with consumers in a more efficient way."
Thirstie is kicking off its data insights series with a deep dive into the tequila and mezcal categories. The findings of the report are based on over 1,000 consumers in the United States who purchased Tequila and/or Mezcal through Thirstie's proprietary platform between August 2020 and August 2021.
Thirstie, a New York-based e-commerce company founded in 2014 by Devaraj Southworth and Maxim Razmakhin, is the leading e-commerce and data solutions provider for Beverage Alcohol brands. Thirstie, through its proprietary platform and extensive retail network, assists brands in powering consumer online transactions within an industry three-tier system compliant platform.