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Think Analytics and Gracenote Introduce New Turnkey Solution to Make Visual Content Discovery
Think Analytics and Grace note have collaborated to create a strong turnkey solution for video service providers to impact key consumption and engagement indicators favorably.
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CIO Applications | Monday, August 02, 2021

Think Analytics and Grace note have collaborated to create a strong turnkey solution for video service providers to impact key consumption and engagement indicators favorably.
FREMONT, CA: Think Analytics, the leading global provider of content discovery and viewer insight solutions, and Gracenote, the leading entertainment metadata and content services company, are empowering TV providers to improve personalized video search and recommendations via a new solution that builds on each company's core expertise. The strong Personalized Images content recommendations algorithm from Think Analytics, which is based on advanced AI techniques and data science, is connected with Grace note's Personalized Imagery offering, which provides a unique set of images for each TV and movie title. Customers of cable and satellite TV services and streaming platform customers now have a new, simple solution for optimizing visual content merchandising and personalizing the user experience.
Think Analytics and Gracenote have collaborated to create a strong turnkey solution for video service providers to favorably impact key consumption and engagement indicators. Independent testing of these customized program graphics vs. normal imagery revealed measurable increases in the amount of time spent watching material and the number of titles watched.
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Grace note's Personalized Imagery solution provides a separate set of program images reflecting various parts of an entertainment title, with each image tagged with pertinent Gracenote Video Descriptors and Celebrity IDs. Think Analytics' superior AI and machine learning algorithms built into its powerful content discovery platform utilize the rich Gracenote metadata connected with the photography to help surface the optimum image to each viewer based on preferences and history.
"We have proved that viewers connect with content in different ways through visual images, which is a breakthrough for how service providers can recommend content via their UX – and keep viewers engaged," stated Peter Docherty, CTO of Think Analytics. "We are excited to leverage Grace note's all-new sets of program imagery and associated metadata to bring the gold standard of personalized TV experiences to market."
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