The ubiquity of mobile devices has had a significant impact on the success of e-commerce. As customers are increasingly looking for enhanced experience and convenience, mobile e-commerce has become the major trend in e-commerce marketing today
Fremont, CA: E-commerce has revolutionized the retail industry. The global e-commerce sales amounted to more than $3.5 trillion last year, and it’s predicted to grow further in the coming years. The ongoing COVID-19 crisis has also had a significant effect on the situation. According to credible sources, online spending represented 16.2 percent of the total retail sales in the U.S. for the first quarter of 2020, marking a 14.5 percent jump from the last year’s sales. However, the figures do not yet reflect the full effect the pandemic had on the retail industry, and experts believe that the second quarter will capture more of the shift that happened in the online shopping behavior. While the crisis would eventually settle down, the impact it had on the e-commerce and retail industry and the shopping patterns would likely stay.
The ubiquity of mobile devices has had a significant impact on the success of e-commerce. As customers are increasingly looking for enhanced experience and convenience, mobile e-commerce has become the dominant trend in e-commerce marketing. Also, mobile applications are being made more customized day by day, attracting huge sales prospects for businesses. And as a result, mobile transactions are on an upward trajectory every year. Another trending technology in the e-commerce landscape that highlights the convenience of customers is voice recognition. It has already made inroads in the industry, and it will become an integral part of the mobile e-commerce applications in a year or two.
A significant aspect of brick-and-mortar stores that has historically been lost in online shopping is the aid of in-store associates. However, artificial intelligence (AI) is making strides in this regard. AI, along with machine learning, is being leveraged today to provide an enhanced and customized customer experience via AI-powered virtual assistants and chatbots. Big data also plays an essential role in customizing the customer experience as it can provide valuable insights about the customers and their shopping patterns. AI and big data are also being extensively leveraged for digital marketing campaigns. Notably, augmented reality (AR) is also a big game-changer in the e-commerce sector. AR takes customer experience to the next level by enhancing the visual experience of online shopping.
Personalization is already an ongoing trend in the industry and is set to become a standardized strategy in the coming years. It has become a crucial marketing strategy for businesses to retain existing customers and attract new ones. While e-commerce may not fully take-over the brick-and-mortar stores, it has already shown that it’s the future of the retail industry.