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The Nhl Nashville Predators And Identiv Collaborate To Provide A Fully Authenticated Fan Experience
Identiv, the global digital security and identification leader in the Internet of Things (IoT), formed a collaboration with collectID to enable authentication
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CIO Applications | Thursday, May 19, 2022

The Nashville Predators are the latest Identiv and collectID chance to combine embeddable NFC life-of-garment tags into a memorable fan experience.
Fremont, CA: Identiv, the global digital security and identification leader in the Internet of Things (IoT), formed a collaboration with collectID to enable authentication and a connected brand experience with a limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinne.
The jerseys include an integrated near-field communication (NFC) tag intended for a long-term marketing engagement with fans who can scan the label and register to access unique content and offers. The tags authenticate the jerseys while also providing an engaging experience for fans via IoT, allowing them to connect with the club digitally.
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The Nashville Predators are the latest Identiv and collectID chance to combine embeddable NFC life-of-garment tags into a memorable fan experience. Embedded NFC life-of-garment tags offer product identification, verification, and a fan interaction experience.
Based on NXP NTAG 424 DNA chips, Identiv chose NFC tags with the greatest security level. The innovative antenna design and tag conversion enable simple integration into jerseys and other clothes, as well as the ability to resist harsh wash and dry cycles. NTAG 424 DNA NFC tags are also suitable for anti-counterfeiting and proof of ownership, as well as offering a customized experience in each interaction and connecting the brand and customer closer through each unique digital experience.
RFID and NFC solutions from Identiv authenticate identities and security in the Internet of Things. They are embedded in billions of common products such as medical equipment, books, toys, sporting clothing, perishables, and medicines. NFC app development, MedTech and pharma, authentication, anti-counterfeiting and brand protection, tracking, cold chain, sensing, eco-friendly, and UHF solutions allow building their products, ecosystems, and experiences.
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