Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, 7.ai
Will Cohen, Founder and CEO, Top, Inc.
Training as Agile as Technology: A Business Requirement
Milind Gurjar, Senior Director & General Manager, Cisco
Marketing Disruption: Role of the CIO
Shirish Lal, COO and CTO, Harte Hanks
Thank you for Subscribing to CIO Applications Weekly Brief
The Need for Digital Marketing in Startups?
No entrepreneur starts a company today without an appropriate digital marketing strategy. Digital marketing must be at the center of any marketing strategy for any enterprise, regardless of its size, particularly for start-ups, if they have a tight budget and a small group of employees in the first stage. Thus, a proper plan must be in place to ensure reliable and consistent business growth as soon as possible. Since the influence of marketing on revenue is increasing, it only makes sense for everyone in an organization to have some know-how in digital marketing.
One of the biggest reasons why startups fail is that they don’t have an adequate digital marketing plan. Although a company can have a great product that everyone wants to buy, if they don’t have a good plan to let people know about this product, only a few people will buy it. 17 percent of failing startups can trace their failure to bad marketing, according to CB Insights.
Digital marketing optimization could have a huge impact, although it is already very impressive, on the business’ end. A digital marketing campaign can generate more revenue when planned and executed effectively and reduce the average customer purchased costs. That is why it is essential for all departments to be careful about how it performs.
David Cain, an expert in marketing software for B2B and B2C, outlines three simple reasons why marketing and financial services have an interconnected effect in the digital market: marketing finances, budget marketing, and marketing analytics.
Social media marketing is another important area to be focused on. This is one of the more visible options, given the importance of social media marketing. Marketing on social media is projected to increase from approximately $32 billion in 2017 to $48 billion in 2021. About 90 percent of marketers confirmed the emphasis on their enterprises, while 89 percent agreed to expose their enterprises to social media initiatives.
The marketing of social media is driven mainly by content marketing. This is one of the most important marketing strategies to be used by startups. Content marketing is a strategy involving the creation, publication, and distribution to target audiences of appropriate and valuable content. This may take the form of papers, videos, posters, blogs, jingles, and other creative content, motivated by the participation of the public.
There exists a strong competition for start-ups today, and it is imperative that they employ the most appropriate digital marketing strategies. Although some strategies can be more experimental, others require minimal scope for financial errors.