Week in and week out, countless new offerings hit the shelves. This kind of cut-throat competition has compelled the industry to turn their attention towards innovative packaging designs that are both aesthetic and functional.
Fremont, CA: Design is an essential element of every product. Designers spend hours to create a work of art that is meaningful and streamlined to the product. The same goes for packaging, where brands invest in their packaging to convey a story. A product’s packaging design conveys what the product is, who it is for, and communicates the brand’s value proposition. However, in a highly competitive and increasingly saturated industry like food and beverages, just standing out among the crowd of products is considered a great achievement.
Week in and week out, countless new offerings hit the shelves. This kind of cut-throat competition has compelled the industry to turn their attention towards innovative packaging designs that are both aesthetic and functional. Here are some of the trends that are expected to dominate the food and beverage industry in the future.
As the name suggests, metamorphoses is where one design element undergoes a transformation to become another element. This creates an optical illusion that adds visual interest and draws consumers to view the more intricate designs in the packaging. Brands are expected to soon embrace this artistic, avant grade trend in packaging to make a statement and stand apart from the competition.
Rich and Detailed Packaging
With economic experts predicting a global slowdown on the verge, consumers are expected to seek a sense of opulence, luxury, and extravagance in their products. That’s why maximalism in packaging design is poised to be all the rage in the upcoming year. Packaging will see a shift to more luxurious, attention-grabbing, intense, rich in colors, and full of details style of packaging.
The term retro-futurism may sound like an oxymoron but has been gaming traction in recent years. Combining design elements that evoke nostalgia and positive anticipation of the future may work very well together. Packaging will involve ideas where designers will use the current gradient trend as a jumping-off point for creating packaging that pairs both futuristic and retro design elements to create remarkable designs that will appeal to a variety of consumers.