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The Future of Email: Interactive Email
Email marketing has undergone several transformations since its inception, given its long history.
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CIO Applications | Tuesday, March 22, 2022

Although new technologies have emerged, email marketing remains one of the most effective channels for businesses. With over 4 billion email users worldwide, it is a powerful tool for establishing long-term relationships with customers and prospects.
Fremont, CA: Email marketing has undergone several transformations since its inception, given its long history. It's an effective marketing channel for promoting your company's products or services. It can also help with lead generation, brand awareness, new relationship building, and keeping customers engaged in between purchases.
The channel has evolved and adapted to meet the changing demands of businesses and consumers alike due to digital transformation across industries. With the rise of social media and mobile apps, successful email marketers utilize tools such as AI and automation to deliver their messages across channels.
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The Future of Email: Interactive Email
The next iteration of email marketing is interactive — emails that provide the web-like functionality necessary for recipients to take actions within the inbox. This means customers can add items to their cart, book a hotel room, watch a video, and more without leaving the body of the email.
The main benefit of including interactive elements in your emails is increased engagement. Interactive content gives your customers something to do versus just reading an email. Visual and interactive features can even lead to a 300% increase in click rates.
By using interactive emails, you have the opportunity to update the email in real-time, even after it’s been sent. You can also include form-fills in the body of the email. These options ensure your emails provide the most recent information and give customers a chance to get even more personalized content from you.
Examples of interactive emails include:
• Booking an appointment via a form
• Seeing up-to-date product information in a shopping cart
• Quizzes, polls, and surveys about interests or experience
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