The MarTech industry was established as a Software as a Service (SaaS) model in 1999, pioneered by Salesforce. This was a significant turnaround from the custom developed CRM model that could be afforded by large corporations
Fremont, CA: MarTech is nothing but a perfect mix of marketing and technology that marketers can leverage to plan and execute marketing activities. MarTech serves as a vital tool for marketers by performing a wide range of functions such as planning, executing, analyzing results, and future forecasting. The growth of MarTech has been rapid and substantial, happening at a large scale in a multi-touchpoint, omnichannel, and primarily digital environment. Until a few years back, MarTech was in its infancy stage, with just over 50 tools. Back then, no one had heard of Cambridge Analytica, Adobe hadn't launched Magneto or Marketo, and LinkedIn was not yet part of the Microsoft family.
The MarTech industry was established as a Software as a Service (SaaS) model in 1999, pioneered by Salesforce. This was a significant turnaround from the custom developed CRM model that could be afforded by large corporations. The introduction of Salesforce's CRM that could be afforded by all companies and used to suit their needs caused widescale disruption in the industry. Since then, there was no turning back. The MarTech industry has seen the introduction of various tools that cater to each industry's different needs. Companies of all sizes are now leveraging MarTech tools to fulfill their various marketing roles.
As a result of continuous development, the MarTech industry has also enabled marketers to automate and streamline various aspects of their day to day marketing activities. There has also been a significant shift in the nature of MarTech tools. They are shifting to a more software-centric approach that is eventually about automating the process and saving time. Thanks to MarTech tools, it is now possible to have insights into the vast data's target audience. In most cases, these insights are available in real-time and allow marketers to pivot when things are not going on track.
The growth of the MarTech is not likely to slow down anytime soon, and will soon emerge as the catalyst for reaching out to and engaging the modern customer. In today's world, managing marketing assets is an evolving, complicated battle. New disruptors, technology, and tightened regulations have disrupted the marketing industry. Companies must equip themselves with the latest marketing tools in a fast-moving world filled with cut-throat competition.