The Email Marketing Trends You Should Watch Out in 2021

CIO Applications| Tuesday, January 19, 2021

Fremont, CA: Inspite of the rise of omnichannel automation tools for marketing communication, emails remain the most preferred method of communication for the Martech CMO. We hope to see email marketing grow rapidly in 2021. The rise of chatbots and communication apps has been cited as 'email killers.'This might not be entirely true. According to reports, the global number of e-mail users was 3.8 billion in 2018 and is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target their audience in more powerful ways and to drive their business objectives.

Personalization

Because of COVID-19, brands have become hyper-sensitive to the deployment of age-old email marketing tactics. Creative marketers are experimenting with COVID-proof messaging ideas to improve their marketing outreach. Hyper-personalization is one way to make one-to-one marketing contact.Because of COVID-19, brands have become hyper-sensitive to the deployment of age-old email marketing tactics. Creative marketers are experimenting with COVID-proof messaging ideas to improve their marketing outreach. Hyper-personalization is one way to make one-to-one marketing contact.

See Also: Top Email Marketing Agencies

Interactive Emails

Interactive emails enable users to interact directly with inside content. Reports show that an email video increases the click rate by 300 percent. Enabled by Accelerated Mobile Pages, interactive emails stand out from the crowd. A perfect example would be a shopping business providing a direct option to add a product directly to the shopping cart, eradicating the need to bring customers to the landing page and then analyse the product and add it to the cart.It increases the conversion rate and provides users with an easy-to-use shopping experience. Such interactive emails will also work in the same way as social media feeds and engage consumers just like social media.