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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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The Email Marketing Trends You Should Watch Out in 2021

By CIO Applications| Tuesday, January 19, 2021
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Because of COVID-19, brands have become hyper-sensitive to the deployment of age-old email marketing tactics. Creative marketers are experimenting with COVID-proof messaging ideas to improve their marketing outreach.

Fremont, CA: Inspite of the rise of omnichannel automation tools for marketing communication, emails remain the most preferred method of communication for the Martech CMO. We hope to see email marketing grow rapidly in 2021. The rise of chatbots and communication apps has been cited as 'email killers.'This might not be entirely true. According to reports, the global number of e-mail users was 3.8 billion in 2018 and is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target their audience in more powerful ways and to drive their business objectives.

top martech solution companies

 

Personalization

Because of COVID-19, brands have become hyper-sensitive to the deployment of age-old email marketing tactics. Creative marketers are experimenting with COVID-proof messaging ideas to improve their marketing outreach. Hyper-personalization is one way to make one-to-one marketing contact.Because of COVID-19, brands have become hyper-sensitive to the deployment of age-old email marketing tactics. Creative marketers are experimenting with COVID-proof messaging ideas to improve their marketing outreach. Hyper-personalization is one way to make one-to-one marketing contact.

See Also: Top Email Marketing Agencies

Interactive Emails

Interactive emails enable users to interact directly with inside content. Reports show that an email video increases the click rate by 300 percent. Enabled by Accelerated Mobile Pages, interactive emails stand out from the crowd. A perfect example would be a shopping business providing a direct option to add a product directly to the shopping cart, eradicating the need to bring customers to the landing page and then analyse the product and add it to the cart.It increases the conversion rate and provides users with an easy-to-use shopping experience. Such interactive emails will also work in the same way as social media feeds and engage consumers just like social media.

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