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CIO Applications Weekly Brief

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  • Customer Experience Management
Editor's Pick (1 - 4 of 8)
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The Business of Service Management

The Business of Service Management
Mitch Kenfield, Principal, CIO Advisory Practice, KPMG US

Customer Engagement Management and Technology

Customer Engagement Management and Technology
Manuel Bautista, CIO, Harvard Maintenance

Predictive Analytics Key Component of Customer Experience Management

Predictive Analytics Key Component of Customer Experience Management
Richard Barton, CIO, American Management Association

FizTrade: A Customer Experience Management Case Study

FizTrade: A Customer Experience Management Case Study
Tom Grounds, CIO, Dillon Gage Metals

Transforming Customer Experience with Information and Technology

Transforming Customer Experience with Information and Technology
Jiunn Tan, CIO, Ascend One

How Customer Experience is Getting in the Way of a Great Customer Experience

How Customer Experience is Getting in the Way of a Great Customer...
Yasminka Nemet, Chief Marketing and CCO, MV Transportation

The Intersection of Technology and Customer Experience in the Field: Getting It Right

The Intersection of Technology and Customer Experience in the...
Claudine Bianchi, CMO, ClickSoftware

Revolutionizing Customer Relationships through Chatbots

Revolutionizing Customer Relationships through Chatbots
Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas

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The Driving Force behind Customer Experience

By CIO Applications| Friday, November 30, 2018
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Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.

Artificial intelligence (AI) is being implemented by businesses to enhance marketing content and make it more customer-centric.  Organizations are also using AI to create a personalized experience for the customer to increase prospects of sale. Moreover, innovative and intuitive user interface (UI) and user experience (UX) act as the force multiplier in enhancing the customer experience quotient.  The use of big data has almost become a norm to predict the market trends. Analysis of unstructured and structured data can provide us with insightful anomaly details, marketing strategies of competitors, as well as customer preferences and biases. Predictive analytics is one of the main segments of traditional analytics that is being employed by marketers to understand the possible future trends and initiate the right steps. It has also proven helpful in understanding customers’ future needs and the market development. Additionally, use of gamification and reward systems has a greater potential of attracting customers and enhancing their digital customer experience.

Check out: Top Customer Experience Solution Companies
 

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Customer Experience

Online Content

Gamification

CEM

Virtual Reality

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