Tarmac Acquires European Cloud-Based Company, Usetrace

Headquartered in Finland, Usetrace provides a browser-based, automated user interface testing tool for recording and scripting user flows, called traces, from the perspective of users.

Fremont, CA: Global software consultancy, Tarmac, which designs, builds, and scales exceptional custom software for companies across multiple industries, announced its acquisition of assets of European Cloud-based company Usetrace, furthering its commitment to create client efficiencies and enhanced product delivery throughout the software development life-cycle. The asset acquisition expands Tarmac's offering to customers, providing additional automation opportunities to further accelerate the software release process by injecting quality into the process rather than testing it afterward. This enables products to reach the market faster, more frequently, and with higher quality. Usetrace doesn't require coding or constant updating, making continuous deployment an achievable reality.

"The exciting integration of Usetrace and its software automation tools into our software development process allows our clients to even more rapidly accelerate time to market with their product launches, increase productivity, and enhance the quality of their products," said Anthony Schmidt, CEO of Tarmac. "For anyone familiar with a typical QA process, it is often laborious and a frequent bottleneck in the software release cycle, and acquiring Usetrace assets helps create overall efficiency and improve the quality of that experience. Several of our clients have already seen two to five times speed improvements in the ability to ship software since we've incorporated Usetrace."

Using Usetrace, Tarmac development teams can capture critical user flows and test them with continuous integration, mirroring the process used for unit, integration, and functional testing exactly. As Usetrace helps reduce time spent on testing, it also allows developer resources to be freed up for other tasks while end-users receive quicker access to the latest services and upgrades. Under this model, the iteration cycles are short, often minutes or hours, instead of days or weeks, and Tarmac is able to eliminate the traditional "over-the-wall" to QA concept entirely.

"Having a great product alone is not enough. Tarmac's acquisition of Usetrace assets accelerates our joint ability to boost our product development, marketing and online growth. In addition to helping clients to significantly speed up their development, we've helped them achieve annual savings of more than a quarter-million dollars. Imagine what we will be able to do futuristically for our clients in collaboration with Tarmac," said Arto Vuori, Co-Founder of Usetrace, who will continue to serve as a consultant to Tarmac.