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Fremont, CA: Marketing technology has advanced significantly over the years, and thanks to cutting-edge software and platforms, businesses can now achieve their marketing objectives faster than ever before while saving time and money.
Tailwind, a leading small business marketing software platform, has acquired Replier.ai, a software platform that assists marketers in generating custom replies and content with AI, in expanding its team, products, and customer base.
Replier.ai has become Tailwind's sixth acquisition to date. Pilot Growth Equity, based in San Francisco and New York, is a backer of Tailwind.
Replier emerged as a strong partnership candidate as the Tailwind team investigated opportunities to assist users in creating AI-driven marketing copy. Nevertheless, as the two teams got to know each other better, they saw an opportunity to create more value for small businesses by collaborating.
"Tailwind is committed to helping small business owners accomplish their marketing effectively and easily," remarked Tailwind Co-Founder and CEO, Daniel Maloney.
"The copywriting power of Replier.ai is truly remarkable. We can't wait to incorporate that functionality across the Tailwind marketing system to empower our members to put their best foot forward in all of their content."
Replier's vision of assisting small businesses in creating high-quality customized content through the use of AI-driven technology complements Tailwind's strategy of making world-class marketing accessible to all. With this shared vision, Tailwind will be one step closer to providing a full marketing suite that will allow small business owners to take control of their marketing in less time.
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