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Sytrue Engages Amendola For Strategic Public Relations And Marketing Services
Healthcare is perhaps a crucial, dynamic, and profitable business. The demand for digitalization to enhance results, affordability, quality, and access for all will grow great.
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CIO Applications | Monday, May 02, 2022

An award-winning healthcare IT public relations firm will cooperate with a pioneer in modernizing payer workflows to magnify client triumphs and industry best practices.
Fremont, CA: Healthcare is perhaps a crucial, dynamic, and profitable business. The demand for digitalization to enhance results, affordability, quality, and access for all will grow great. The amount of money spent on IT is increasing at a rate of 7percent every year. Recent government restrictions around interoperability and changes by CMS Interoperability requirements, PPACA, and Medicare/Medicaid expansion have shifted the industry's attention to digital transformation, putting it on a fast-paced development path. Adopting a complete digital transformation throughout the value chain is now necessary for advancement.
Amendola Communications, a globally known, award-winning healthcare and technology marketing and public relations business chose SyTrue, the pioneer in modernizing payer processes to cut costs and boost efficiency. Its agency of record to magnify clients' triumphs and industry best practices following a competitive assessment of agencies.
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SyTrue's ground-breaking clinical Natural Language Processing (NLP) Operating System NLP OSTM synthesizes, normalizes, and transforms unstructured clinical data into a proactive enterprise-wide digital asset that drives informed decision-making for risk adjustment and care coordination, and payment integrity.
SyTrue assists healthcare payers in making sense of fragmented, unclean data, resulting in more transparency, which promotes productivity, saves costs and increases income.
"As a result of fragmented, incomplete patient data, health plans routinely miss opportunities to improve payment integrity, risk adjustment and population health," said SyTrue Founder and CEO Kyle Silvestro. "We look forward to partnering with Amendola to share the story of how SyTrue enables payers to make sense of disorganized data to increase productivity, reduce costs and enhance revenue."
Amendola is putting in place a complete marketing and communications strategy for SyTrue, which will highlight the company's current technologies and services, future offers, milestones, customer victories, and industry alliances. SyTrue has stated that SyTrue payer clients profited from productivity gains ranging from 35 percent to 55percent and ROIs ranging from 13 to 28 dollars per audit when employing SyTrue's payment integrity tools and services. SyTrue also revealed that in 2021, the firm completed a year of great growth in terms of customer base, personnel count, and transaction volume.
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