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SummitMedia Reshapes Sales and Content Strategy with Enterprise-Wide Futuri Technology Partnership
TopLine the sales intelligence system that pairs AI with expert human analysis to improve every stage of the sales process and grow local direct revenue.
FREMONT, CA: Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing, and events company, has declared an enterprise-wide partnership that will bring Futuri's growth solutions, including TopLine, Futuri Streaming, TopicPulse, and Futuri Mobile, to its stations.
"Broadcasters that want to grow their content, grow their audience, and grow their revenue are at a huge disadvantage if they don't harness technology to compete. SummitMedia knows this and acted on it to revolutionize their go-to-market strategy with listeners and advertisers," stated Futuri CEO Daniel Anstandig. "The SummitMedia leadership team is among the best in the business, and we're honored to partner with them."
Recognizing the need to use the power of technology to compete in this rapidly changing landscape, SummitMedia vetted multiple companies to find a best-in-class partner. After seeing success using Futuri's all-in-one podcasting, logger, and audio management system, POST, across its stations, SummitMedia decided to extend the partnership to add:
• TopLine, the sales intelligence system that pairs AI with expert human analysis to improve every stage of the sales process and grow local direct revenue.
• TopicPulse, the AI-driven show prep and social content system that provides real-time and predictive story discovery insights matched to each station's unique audience and demographic.