How To Build an Effective Content Strategy Others Will Envy
Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons
How Enterprise SEO Technology Helps Deliver a Successful Digital...
Shaun Brown, SVP - Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide, Momentum Worldwide
Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber
Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.
Thank you for Subscribing to CIO Applications Weekly Brief
Step-By-Step Guide for Creating a Successful Email Marketing Campaign
To convert customers and keep existing customers, SaaS companies must use the correct email marketing methods.
FREMONT, CA: Email marketing is a highly effective digital marketing tactic. It is conceivable to get an ROI of 3,800 percent or more with the appropriate methodology. However, to achieve corporate objectives, many email marketing methods can be helpful. Email should be one of the parts of any digital marketing plan, regardless of the other elements.
To convert customers and keep existing customers, SaaS companies must use the correct email marketing methods. Because it allows companies to customize their communications, email is a fantastic marketing channel. Meanwhile, a well-designed tailored email is more likely to be trusted by their target demographic than a clever ad.
Let’s take a look at the important steps of building solid SaaS email marketing campaign.
- Choose the Right Time
Sending messages at the right moment is crucial to getting the most out of any email marketing initiative. Much research, conducted to determine the week's best day and time to send promotional emails.
While sending emails in the morning and evening can save time, there is a catch. It's simple to obtain information regarding the optimal time to send an email.That's why most businesses attempt to send emails between the hours of 10 a.m. and 8 p.m. As a result, the email can get misplaced.
- Send One Email per Day
Users may have a wide range of information to share with their consumers, as well as a large number of promos. However, sending out a barrage of emails to all subscribers is a bad idea. People get inundated with emails from various companies. If users send multiple messages each day, they may wind up in spam folders.
- Keep Email List Clean
The quality of the email list determines the effectiveness of any email marketing efforts. If users send messages to the wrong people, they risk ruining the sender's reputation and giving a false impression about how effective their plan is.
Customers or potential customers who are interested in the content users share should be on their email list.Otherwise, they'll designate such emails as spam, decreasing the sender score and effectively canceling all email marketing efforts.
- Create High-Quality Content
Like any other marketing technique, determining the success of SaaS email marketing by the quality of the content, the content you give in the emails should be brief, functional, and appealing to the intended audience.
Everything can get designed with the user in mind, from the subject line to the call to action (CTA). Meanwhile, to prevent ending up in the spam folder, users should pay attention to the style of their emails.Some strategies include utilizing all capital letters in the topic line or using spam trigger words.
- Segment Email List
One of the elements of a SaaS email marketing strategy is personalization. Customers nowadays anticipate significant levels of personalization from all vendors, from retailers to SaaS software providers. Consider segmenting one's email list to ensure that their message is as tailored as possible and to develop a strong relationship with the consumers.
See Also: Top Managed Security Service Companies