Retail and the Consumer
Innovate Digital Services To Accelerate Business Growth and...
Avoid Being the Next Casualty in the Retail Apocalypse
Your Next Law Firm Website Project
Was Darwin Wrong About Retail?
Richard Heyman, SVP & CIO, Gordmans [NASDAQ:GMAN]
e-Commerce Solutions to Satisfy Customer's Needs
AJ Agrawal, CEO, Alumnify
The Emerging Role of an Ecommerce CIO
Nicholas Pendrous, COO, Dotcom Distribution
To Minimize Risk, Take an MVP Approach to B2B Commerce
Craig Traxler, Partner, Avionos
Thank you for Subscribing to CIO Applications Weekly Brief
SPINS Introduces the Most Comprehensive Omni-Intelligence View for the Health and Wellness Industry
Fremont, CA: The pandemic significantly impacted consumer purchasing habits, and data shows that these habits are still prevalent, particularly in the health and wellness industry. Consumers prioritize wellness for themselves and their families, and they want to be better informed about the products they use, so they shop across retail channels to find products that meet their needs. These consumer shifts have created data gaps for brands and retailers to fill as they serve their customers. SPINS, an advocate and leading data provider for the health and wellness industry for the past two decades, can now fill the gaps with omnichannel data, allowing brands and retailers to have the most comprehensive view of industry shopping habits.
SPINS has access to the most data from retail channels, including natural-enhanced, regional grocery, conventional, pet, and now Amazon. SPINS enriches this data with Product Intelligence, which makes data smarter, more valuable, and easier to use in a variety of applications for retailers, brands, and the health and wellness ecosystem.
SPINS data provides key channel, category, and store-level performance metrics for retailers and insight into emerging innovation and the ability to inform shoppers with personalized experiences. In addition, the availability of Amazon data and SPINS proprietary data, both enhanced with Product Intelligence, increases retailers' ability to understand emerging trends and merchandise the innovative products their customers require.
"For decades, consumer shopping trends have been shifting toward health and wellness and across channels. Today, as a result of eCommerce innovation and pandemic-induced changes, shifts in shopping habits continue to evolve, and brands and retailers are adapting to this new reality "Tony Olson, CEO of SPINS, stated, "SPINS continues to be a trusted partner and supporter of the health and wellness industry, and we will continue to make investments that will enable our brand and retail partners to be competitive and successful."
Brands must meet their customers where they are – in-store and online – in this environment. Brands play a critical role in innovating new products to meet the needs of consumers as they pursue wellness. Consumers want information about the products they buy, and they are willing to shop around for products that meet their requirements. SPINS can provide brands with a roadmap for omnichannel growth by incorporating Amazon data from ClearCut Analytics.