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SPi Global Rebrands as Straive; Introduces a New, Bolder, and Younger Brand Identity
The rebranding exercise is a combination of various strategic and gradual changes to the visual identity of the company, including a new logo, brand color, refreshed social channels and websites.
FREMONT, CA: SPi Global, the market-leading content technology enterprise, has announced the launch of its new avatar as Straive (pronounced "strive"). Following many developments in recent years, including new revenue streams, major acquisitions, and further consolidation of key business divisions, the new brand restates the value proposition of the company.
Over the years, the company has founded itself as a leading e-learning solutions partner for online K-12 and higher-ed providers, as a specialized solutions provider for top business information and financial platforms, and as the leading content services provider to research as well as education publishers. With the acquisition of LearningMate in 2020, Straive has a strong end-to-end portfolio encompassing content generation, technology platforms and delivery for the Ed-Tech space. In addition, Straive identifies the untapped potential of unstructured data in a variety of industries. Ed-Tech, Research, Data Solutions, and Education Content Services will be the company's long-term pillars in line with this.
The rebranding exercise is a combination of various strategic and gradual changes to the visual identity of the company, including a new logo, brand color, refreshed social channels and websites. The name Straive signifies the company's heightened focus on AI-driven solutions and also signifies the continuous endeavor to continuously improve the value that the company brings to its employees, customers, and the community. The new brand logo represents Straive's promise to unleash the power of information by "Connecting the Dots''. The refreshed look with Orange as the new brand color signifies the wave of innovation and excellence the company brings to its respected customers in Research, Education, Finance, Ed-Tech, Real Estate, ESG, Logistics.
Ratan Datta, President and CEO, Straive (earlier known as SPi Global), stated, "We have been on a consistent path of growth, expansion and evolution through the years. As an extension of that, we are excited to launch our new brand and visual identity. The rebranding is our pledge to keep evolving in our quest to elevate knowledge to solve the critical problems of our time."