Speakeasy Receives Strategic Investment from Goat Rodeo Capital to Boost Growth

By CIO Applications| Wednesday, October 14, 2020

Speakeasy Co. is a technology company and e-commerce platform for the Wine and Spirits industry that directly ships beverage alcohol brands to consumers.

FREMONT, CA: Speakeasy, the leading integrated DTC solution for beverage alcohol brands, announced they had received a seed investment from Goat Rodeo Capital, a venture capital firm focused on early-stage investments in the Beverage Alcohol and Cannabis sectors, to help fuel the company's continual growth within the wider Drinks Industry.

Speakeasy Co., a three-tier compliant e-commerce platform that enables beverage alcohol brands to now sell direct-to-consumer, currently has more than 140 craft brands on the platform, some of which include 10th Mountain, 21 Seeds, Azuñia Tequila, The Bardstown Bourbon Company, Corsair Distillery, Ilegal Mezcal, and Westward Whiskey.

"We feel incredibly lucky to have partners such as Carlton and James at Goat Rodeo Capital investing in our business. We were seeking strategic investment from a partner who understands the space and can help support us beyond capital through ongoing counsel and support," said Josh Jacobs, Co-Founder, and CEO and Michael Bowen, Co-Founder and COO of Speakeasy Co.

Carlton Fowler, Managing Partner of Goat Rodeo Capital, comments, "The world of commerce is increasingly finding itself migrating online, and Beverage Alcohol is no exception. At Goat Rodeo Capital we pay particular attention to the tools and platforms that can enable all brands, from small craft to large suppliers, to have their products meet consumers where they are doing their shopping. We believe Josh, Michael and team are providing a vital, best-in-class service and are excited to watch and support Speakeasy, as it grows into a leader in Beverage Alcohol eCommerce."

Speakeasy enables brands to sell directly to consumers from their respective websites without disrupting the three-tier system, allowing these brands to own their own user experience from beginning to end, in addition to owning their data and analytics of their target customer.