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Spaceback forms Strategic Partnership with Eyeo
The partnership with eyeo's Acceptable Ads implies that buyers utilizing Spaceback can access unique online advertising inventory at scale at a better price point than the open market without compromising creative engagement.
Fremont, CA: Spaceback, the creator of Social Display advertising, declared that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. In association with the partnership, Spaceback would become the first creative platform to generate digital advertising creative that follows the Acceptable Ads standards, thereby allowing marketers to reach more than 200 million unique users not otherwise accessible today. Spaceback's unique Social Display platform, which brings together the efficient reach of programmatic advertising and the experience of social media marketing, already meets the Acceptable Ads standards for respectful, nonintrusive, and relevant digital advertising.
The partnership with eyeo's Acceptable Ads implies that buyers utilizing Spaceback can access unique online advertising inventory at scale at an even better price point than the open market without sacrificing creative engagement. This is helpful following the Facebook ad boycott as Spaceback can assist advertisers, brands, and publishers in providing a better user-experience outside the Walled Garden.
"We started Spaceback to improve the user-experience in digital advertising," stated Casey Saran, CEO and co-founder of Spaceback. "Our partnership with eyeo takes this to the next level by offering digital marketers a way to deliver superior user-experiences to entirely unique audiences who are otherwise difficult to reach."
As part of the partnership, Spaceback is also expected to receive a strategic investment from eyeo to expand global marketing and sales efforts.
Till Faida, CEO of eyeo added, "More and more advertisers are acknowledging that Acceptable Ads respects user choice while at the same time delivering a good advertising impact. Acceptable Ads is a great compromise between the interests of users, advertisers and publishers and we are happy to give even more companies the option to use Acceptable Ads through our collaboration with Spaceback."