CIOApplications
static-image
  • Home
  • Applications
      • Bioinformatics
      • Business Continuity
      • Business Intelligence
      • Chatbot
      • Collaboration
      • Custom Software Development
      • CRM
      • Enterprise Reporting Software
      • GRC
      • Human Resource
      • Indoor Positioning
      • InsurTech
      • Intellectual Property
      • IT Operations Management
      • IT Service Management
      • Low Code Platform
      • Maintenance Management
      • Managed IT Services
      • MarTech
      • Master Data Management
      • Mobile Application
      • Order Management
      • Parking Management
      • Procurement Tech
      • Publishing Software
      • Remote Monitoring
      • RFID
      • Sales Tech
      • SAS
      • Software Testing
      • Task Management
      • Unified Communications
      • Workflow
      • Workplace Management
  • Verticals
      • BioTechnology
      • Construction
      • Contact Center
      • Education
      • Fintech
      • Food and Beverages
      • Government
      • Healthcare
      • Legal
      • Logistics
      • Manufacturing
      • Travel and Hospitality
      • Utilities
  • Technologies
      • Agile
      • API
      • Artificial Intelligence
      • Blockchain
      • CAD/CAM
      • Cloud
      • Cyber Security
      • Data Analytics
      • Data Center
      • Digital Transformation
      • Graphics
      • IoT
      • Machine Learning
      • Machine Vision and Imaging
      • Predictive Analytics
      • Robotic Process Automation
      • Simulation
      • Smart Labelling
  • Eco System
      • Adobe
      • Amazon
      • Esri
      • Google
      • IBM
      • Infor
      • Kubernetes Partner
      • NetSuite
      • Oracle
      • PTC Partners
      • Qlik Partner
      • Salesforce
      • ServiceNow
      • SiteCore
      • VMware
  • Vendors
  • News
  • Newsletter
  • Whitepaper
  • conferences
  • About Us
  • Specials

  • Menu
      • Business Continuity
      • Chatbot
      • Cloud
      • Collaboration
      • Contact Center
      • Esri
      • Human Resource
      • InsurTech
      • IT Service Management
      • Machine Learning
      • Manufacturing
      • Master Data Management
      • Procurement Tech
      • Robotic Process Automation
      • Salesforce
      • ServiceNow
      • Simulation
      • Software Testing
  • Contact Center
  • Collaboration
  • Chatbot
  • Esri
  • Simulation
  • InsurTech
  • Human Resource
Specials
  • Specials

  • Business Continuity
  • Chatbot
  • Cloud
  • Collaboration
  • Contact Center
  • Esri
  • Human Resource
  • InsurTech
  • IT Service Management
  • Machine Learning
  • Manufacturing
  • Master Data Management
  • Procurement Tech
  • Robotic Process Automation
  • Salesforce
  • ServiceNow
  • Simulation
  • Software Testing
×
#

CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

Subscribe

loading
  • Home
  • MarTech
Editor's Pick (1 - 4 of 8)
left
Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

right

Thank you for Subscribing to CIO Applications Weekly Brief

Social Media Metrics: A big brace for Content Marketing

By CIO Applications| Thursday, June 13, 2019
Tweet

Content MarketingFREMONT, CA: Social media are powerful tools for distributing content and driving engagement. It is the use of data to estimate the impact of social media activity on an organization's revenue. Marketers usually use social media monitoring software to observe action on social platforms and collect information regarding how a brand, product, or company-related topic being perceived. Long-term social media success requires constant improvement in marketing, campaigning and more. Development is often the outcome of many small changes, tried and tested over time. This compilation of the insightful keys ads to enhancing process value.

•  Referral Traffic

The act of curating content to attract, engage, and retain an audience of customers is content marketing. Social media sites are a great channel for content distribution. There is a steady growth if looked into the metric for each social media channel as a whole and each content campaign. Referral traffic is a reliable indicator of how content distribution efforts are working. There are also many contributing factors which include the quality or relevance of your content and how well the company's social media posts are written.

•  Engagements

There are many ways in which users can interact with the brand on a social media site, such as likes, shares, replies, and comments. These may point to how relevant the content is. While any organization prefers to get links and ultimately sales, engaging potential customers and audience is the most important goal of content marketing. A share on social media doesn't necessarily lead to someone reading or viewing your content; it is a measure of engagement, and social campaigns are an opportunity to create reciprocity. Maximum social media networks report the number of engagements the company's page, profile, and posts receive.

•  Reach

The reach of a social media post may also be an indication of commitment. Reach is just a measurement of how many people follow the company or the brand. An extensive reach means that the company posts are being vastly seen. This also indicates that the content is being shared and liked, which shows the popularity of a particular topic.

Content marketing strategies include creating and sharing of exclusive and attractive branding material online. If the content distribution efforts are well received, the overall size of the company's social media audience grows.  

tag

Content Marketing

Weekly Brief

loading
ON THE DECK

Top Vendors

Field Service 2021

Top Vendors

Previous Next
Tweets by CIOApplications

Read Also

Cyber Security in 2021

Cyber Security in 2021

Key Trends to Impact Collaboration in 2021

Key Trends to Impact Collaboration in 2021

Know how to Tackle these Major Predictive Analytics Challenges

Know how to Tackle these Major Predictive Analytics Challenges

Key HR Technology Trends Amid COVID-19 Crisis

Key HR Technology Trends Amid COVID-19 Crisis

Four Major Ways Construction Technology Platforms are Enhancing Team Collaboration

Four Major Ways Construction Technology Platforms are Enhancing Team Collaboration

EPAM to Acquire PolSource to Scale its Salesforce Capabilities and Expand into New Markets

EPAM to Acquire PolSource to Scale its Salesforce Capabilities and Expand into New Markets

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIOApplications. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap  |  Subscribe |  About Us

follow on linkedin follow on twitter follow on rss
This content is copyright protected close

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplications.com/news/social-media-metrics-a-big-brace-for-content-marketing-nid-4317.html