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SmartHop Raises USD 4.5 Million in Seed Funding
The company's platform, designed to be a trucker's trusted copilot, offers easy load booking, end-to-end back-office support, and above-market rates per mile (RPM) so customers can truck smarter not harder.
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CIO Applications | Wednesday, July 29, 2020

The company's platform, designed to be a trucker's trusted copilot, offers easy load booking, end-to-end back-office support, and above-market rates per mile (RPM) so customers can truck smarter not harder.
FREMONT, CA: Tech-enabled dispatch solution empowering small trucking companies to grow their businesses, SmartHop, secured USD 4.5 million in a Seed investment round led by Equal Ventures, a seed-stage venture fund based in New York. Greycroft and Las Olas VC also participated in the investment round. The company has also recruited a group of industry veterans and strategic angels to help the company scale.
"We created SmartHop to service a majority of the freight industry that has lacked the tools to grow their businesses efficiently," said Guillermo Garcia, Co-founder and CEO of SmartHop. "We're excited to work with our investors and industry veterans to streamline success for small carriers and owner-operators so they can take control of their business and feel the freedom of being an independent trucker again."
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The company's platform, designed to be a trucker's trusted copilot, offers easy load booking, end-to-end back-office support, and above-market rates per mile (RPM) so customers can truck smarter not harder. SmartHop is looking to create the largest country-wide network of reliable carriers, connecting truckers with guaranteed above-market rates to keep their business running profitably. The company's all in one solution provides strategic analyses of carriers for seamless digital booking, load suggestions based on location, date, hours of service and preferred trip type, and detailed performance reports supported with strategies for improvement.
"Guillermo and the SmartHop team offer a competitive advantage for small carriers by utilizing the latest technologies and tactics to provide truckers everywhere with the opportunity to level up their livelihood," said Rick Zullo, Co-founder and Partner at Equal Ventures. "We believe SmartHop will continue to serve as a reliable copilot for truckers as they navigate the industry." Guillermo Garcia started his career in the supply chain for Nestle in Venezuela before founding ALCARIN, one of the most extensive integrated logistics solutions in Venezuela. The innovative nature of the large addressable market has helped SmartHop attract top-tier investors and angels to help further the company's mission. Among these investors include Alex Yeager, director at Redwood Logistics, Andrew Leto, founder of GlobalTranz and Emerge TMS, and Jett McCandles, founder of logistics company, Project44.
"Guillermo has assembled the technology and team to reshape the trucking industry and empower thousands of truckers to operate with a new sophistication," said Will Szczerbiak, Principal at Greycroft. "We're excited to support SmartHop as they continue to build out their offerings to provide small carriers with opportunities for additional growth."
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