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Smart Earbuds Transforming the Wearable Market
The smart earbud is shaping up to be one of the most advanced cognitive-enhancing wearables of the era.
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CIO Applications | Friday, January 31, 2020

The smart earbud is shaping up to be one of the most advanced cognitive-enhancing wearables of the era.
FREMONT, CA: Neurotech start-up, Potential X, launches FocusBuds, the world's first pair of productivity-boosting earbuds that actively helps users focus. FocusBuds boasts an entirely different type of technology – EEG Neurofeedback. These smart earbuds from the start-up are set to be Apple Airpod Killers.
EEG Neurofeedback used in FocusBuds is not a new technology. It has traditionally been available to top performance athletes and business leaders. With the introduction of FocusBuds, the company has made EEG Neurofeedback technology both accessible and affordable, allowing it to be adopted by the mainstream, leveling the playing field. The use cases of FocusBuds is almost limitless. It expands from improving personal focus levels and efficiency to get ahead at the workplace. With this, PotentialX is setting out to achieve a goal of doing more work with a more focused approach.
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The earbuds themselves use medical-grade silver chloride sensors to acquire sufficiently high-quality signals, which are then processed by the company's proprietary machine learning algorithms to predict how focused the user is. It is expected that the wearables market will be profoundly changed by these futuristic earbuds. Prominent institutions within the sports and education space have enquired about FocusBuds in helping boost grades and performance of their students.
Potential X was established as a unique knowledge and technology company, focused on the health and human sectors. Now the company is one of the leading premier health analytics and advisory firm. The company currently serves more than 300 hospitals, over 15 large disability services, and tele and digital health advice providers all over the globe.
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