To thrive in mobile space, one will need to use marketing tactics that are uniquely formulated for the medium and the particular needs of mobile users.
FREMONT, CA: Best marketing goes where the consumers are, and if one has left the house at all, say, in the last five years, they know everyone's on the internet. This is a pattern that shows no signs of changing. A recent study found that almost three-quarters of Internet users will be online only via their smartphones by 2025, which means that if someone wants to meet them, they need to transfer their money to the mobile market.
Yet mobile marketing is an art and science of its own – as distinct from brick-and-mortar marketing as Candy Crush is from chess. To thrive in mobile space, one will need to use marketing tactics that are uniquely formulated for the medium and the particular needs of mobile users. Here are four of the best mobile marketing tactics a person can use to meet people where they live now.
Mobile consumers spend 80 percent of their time using smartphones, so app-based marketing is one of the most important marketing opportunities. If a company does not have its own dedicated app, one can still reach out to customers through services such as Google AdMob, which enables advertisers to put their advertisements on third-party apps. People can also use Facebook's Sponsored Post advertising, which appear on Facebook's mobile app as part of users' news feeds.
In-Game Mobile Marketing
Technically, this falls under the category of general app-based marketing, but gaming is such a huge part of the smartphone industry that it deserves its own category. A recent report reported that gaming accounts for 43 percent of all mobile use, with over 200 million players in the US alone, 56 percent of whom play more than 10 days a week. Yeah, that's a lot of possible eyeballs.
There are two major types of mobile advertising: banner ads and video ads. Banner advertisements are very self-explanatory. Everyone has seen, and quickly closed, a lot of banner advertising before. Gamers can see one’s ad on a loading screen or display it during the game. They are a relatively low-stress, low-return type of marketing, although they do increase the exposure of the basic brand.