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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

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How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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SimilarWeb Unveils the Next Generation of its Digital Marketing and Research Solutions

By CIO Applications| Friday, November 13, 2020
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SimilarWeb introduced dedicated solutions for marketers as well as researchers early last year, and with the latest product updates, it is transforming the entire process of surfacing digital insights with a use-case-first model.

FREMONT, CA: SimilarWeb, the world's leading digital intelligence company, has launched the next generation of its Digital Marketing Intelligence as well as Research Intelligence solutions, built to enable decision-makers to improve digital strategy and execution at every level of the organization.

SimilarWeb introduced dedicated solutions for marketers as well as researchers early last year, and with the latest product updates, it is transforming the entire process of surfacing digital insights with a use-case-first model.

"SimilarWeb has helped me close new partnerships and increase revenue for years. Recent innovations to the Digital Marketing Intelligence solution have empowered me with a more comprehensive understanding of the affiliate landscape to identify the most profitable partnership opportunities," stated Stephanie Cloud, Director of Online Sales & Partner Marketing at MGM Resorts.

User-friendly and powered by the world's most comprehensive digital data, the new Digital Marketing Intelligence, as well as Research Intelligence solutions enable users to not only save resources and time but to also swiftly seize market opportunities and eliminate emerging threats.

"To win in the digital world means making quick, deliberate, and informed decisions based on insights — but these insights are never one-size-fits-all," says Benjamin Seror, Chief Product Officer at SimilarWeb. "Without the right information at exactly the right time, digital decision-makers can easily miss a chance to seize a growth opportunity, or mitigate a potential risk. This is why we designed the next generation of our business solutions to be use-case-first, so our diverse user base is automatically empowered with the relevant, impactful digital intelligence they need to outperform their competition."

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