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Sidetrade Appoints Carole Benichou as its New Chief of Staff
The appointment demonstrates Sidetrades' commitment to expanding its Order-to-Cash footprint, supported by a leadership-focused strategy
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CIO Applications | Tuesday, April 02, 2024

The appointment demonstrates Sidetrades' commitment to expanding its Order-to-Cash footprint, supported by a leadership-focused strategy and go-to-market optimization.
FREMONT, CA: “Caroles' remarkable career trajectory in the Software industry, coupled with her leadership and expertise in navigating complex sales cycles at a global level, position her as a key asset in driving Sidetrade's future,” says Olivier Novasque, CEO of Sidetrade.
Sidetrade, the global leader in AI-powered Order-to-Cash applications, has named Carole Benichou its new Chief of Staff and the most recent addition to its executive committee. The appointment reaffirms Sidetrade's organic growth and acquisition strategy.
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As Chief of Staff, Benichou will serve as a strategic advisor to Sidetrades CEO Olivier Novasque. She will be important in implementing Sidetrade's vision and go-to-market strategies, resulting in added value through a coordinated global approach. Furthermore, Benichou will lead the development of international strategic alliances, focusing on the Big 4 consulting firms, and contribute to M&A initiatives.
“It is a privilege to be joining Sidetrade as Chief of Staff, and I’m eager to contribute to the group's impressive trajectory. Sidetrade's AI vision for the future is not only ambitious but also firmly within reach, and I'm thrilled to be part of the journey as we accelerate our path to revenue growth,” says Carole Benichou, Chief of Staff at Sidetrade.
Benichou brings exceptional strategic acumen to Sidetrade, having spent two decades developing marketing, go-to-market, alliance, pre-sales, and customer success strategies for large American corporations such as Procter & Gamble and Microsoft. Before joining Sidetrade, she was a Senior Director in Azure Data & AI at Microsoft, overseeing pre-sales and customer success.
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