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Shoppable Collaborates With Jivox To Provide Global Brands One-Click Commerce Experience And Conversion Data
The collaboration provides the most comprehensive customized commerce marketing solution, allowing one-click purchases to create customer identification and in-depth purchase behavior information to scale advertisements cost-effectively.
Fremont, CA: Customers nowadays demand excellent customer service, which CRM solutions can now deliver because of their capabilities. The employees will be able to give a superior level of service every time by centralizing all of their client information, including prior sales and invoices. Furthermore, marketing automation solutions enable businesses to customize their communications based on previous interactions at each stage of the client journey.
Shoppable®, an e-commerce pioneer, collaborated with Jivox, cloud-based marketing and customization leader, to further simplify and enhance the consumer shopping experience while enabling businesses to drive, transact, monitor, and attribute sales.
The connection with Shoppable's frameless commerce technology enables consumers to get a customized ad, click to buy, arrive at a completely customized landing page, and purchase from their preferred store, all from within the ad. Moreover, unlike affiliate advertisements, there is no redirect or link-out. Shoppable's unique Universal Checkout API supports such seamless user experience for fulfillment by top-tier merchants, and Jivox-powered Personalized Commerce Marketing augments it.
Advertisers will be able to automate ad personalization and increase the precision of their analytics using the granular sales data acquired by combining Jivox and Shoppable® capabilities. Jivox's recommendation engine enables quick experimentation with a carousel of creative components like photos, language, product selection, discounts, & limited-time offers to quickly find what is relevant and interesting for potential consumers. Shoppable® offers marketers rich first-party order insights from data activity insights from sales through the end of the customer journey. Shoppable® purchase intelligence demonstrates the effect of the creative assets employed, impacting both existing and future marketing efforts–when customer data privacy concerns are growing, third-party cookies may soon get phased out.
The Shoppable® and Jivox partnership will significantly improve advertising decision-making, conversion rates, and ROI, giving clients a new avenue to interact with customers and deliver the most customer-centric online purchasing experience.