SHIFT to Integrate its Platform with Adobe Creative Cloud

Kai Pradel, CEO

Production companies of all sizes struggle with repetitive issues like making their work stand out, organizing large amounts of files, and securing their most valuable assets. These problems can be solved with SHIFT.

FREMONT, CA: Platform provider for organizing, securing, and presenting work, SHIFT, launched its integration with Adobe® Premiere® Pro, After Effects,® Illustrator®, and Photoshop®. SHIFT has been trusted across the four products and other brands like Hulu, Amazon Studios, BBC, Viacom, and A24 for more than 20 years. The integration with Adobe Creative Cloud® will enable SHIFT to simplify the video and visual production workflow for everyone from the biggest names in the business to the newly founded in Media, Entertainment, and Advertising.

"Simplified workflows are the dream of every creative; they want to focus on telling amazing stories," says Sue Skimore, head of partner relations for Adobe video. "Our collaboration with SHIFT helps our mutual customers streamline the video editing to publishing workflow." Production companies of all sizes struggle with repetitive issues like making their work stand out, organizing large amounts of files, and securing their most valuable assets. These problems can be solved with SHIFT, which allows creative teams to present content with beautifully branded sites, organize media files with metadata, manage dispersed teams with custom permissions, and secure content with visual and forensic watermarking.

"We built SHIFT API-first to support the variety of workflows of our customers," says Jared Vincenti, Vice President of Product at SHIFT. "We're proud to collaborate with Adobe to allow editors, designers, and other creatives to benefit from the SHIFT platform right from their daily workflow." Premiere Pro and After Effects users will be able to pull their assets from SHIFT, export sequences for feedback, and pull in timecoded comments directly onto their timeline, all from within their Adobe app. Photoshop and Illustrator users will also be able to import their SHIFT files and export documents as Links.

SHIFT is committed to solving the most pressing workflow challenges and redefining the future of content production with the SHIFT platform. The company has studied the customers' problems for 20 years, and it believes in simplifying and supporting the creative process.