Search Discovery Launches Apollo

Through automation and interconnectivity, Apollo enables businesses to rapidly improve their digital analytics environments and maintain them with ease.

FREMONT, CA: Search Discovery, a data transformation company, has unveiled a new product, Apollo, the world's first Analytics Management System. Through automation and interconnectivity, Apollo enables businesses to rapidly improve their digital analytics environments and maintain them with ease. It helps companies enhance ROI on digital analytics and at the same time, reducing the expense of ongoing program maintenance.

"Analytics implementations haven't changed much in the past 20 years, but Apollo uses proprietary technology and the best practices that we've learned to automate a better, easier solution," says Search Discovery President Mike Gustafson. "We're excited to provide a product that will ensure companies can see business impact and a return on their analytics investment."

Search Discovery changed the industry in 2009 when it launched Satellite, a dynamic tag management system that was acquired by Adobe in 2013 and renamed Adobe DTM. Now Search Discovery launches Apollo with the same goal: to revolutionize analytics management and drive ongoing value.

How Apollo Works

Apollo offers hundreds of real-world business requirements (paired with solution designs) learned from twenty years of analytics implementation and provides ongoing value to analytics programs by automating, interconnecting, and optimizing processes that have traditionally been manual and cumbersome.

• It automatically builds analytics data layers and tag management system configurations in minutes vs weeks or months;

• It automatically validates that data is correct before it reaches the analytics tool;

• It automatically builds dashboards and conversion metrics to provide reports that directly answer selected business requirements;

• Apollo interconnects all aspects of an implementation, which makes updates and maintenance easy.