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CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

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Editor's Pick (1 - 4 of 8)
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Brokering the Cloud Services

Brokering the Cloud Services
Eric Boyette, Secretary & State CIO, Information Technology

The Cloud (and DMS)

The Cloud (and DMS)
Judi Flournoy, CIO, Kelley Drye & Warren LLP

Conducting Cloud Operations Economically

Conducting Cloud Operations Economically
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Leveraging Cloud for Enhanced Productivity

Leveraging Cloud for Enhanced Productivity
Aaron Gette, CIO, The Bay Club Company

UNLOCKING GREAT CONSUMER EXPERIENCES WITH LEAN CLOUD STACKS

UNLOCKING GREAT CONSUMER EXPERIENCES WITH LEAN CLOUD STACKS
Anthony Baker, Executive Technology Director, R/GA

THREE TOP PICKS TO HELP YOU START YOUR CLOUD-BASED TECHNOLOGY JOURNEY

THREE TOP PICKS TO HELP YOU START YOUR CLOUD-BASED TECHNOLOGY JOURNEY
Andrew Scales, Head of Employee Rewards and Systems, Domain

CLOUD INFRASTRUCTURE: SUPPORTING ORGANIZATIONS ADOPTING CLOUD TECHNOLOGIES

CLOUD INFRASTRUCTURE: SUPPORTING ORGANIZATIONS ADOPTING CLOUD...
John R. Wetsch, Ph.D., Program Director for Cloud Computing, Wake Technical Community College

RHB Leads the Way for Green Data Centres

RHB Leads the Way for Green Data Centres
Johari Ariff Bin Osman, Head, Data Centre Facility, RHB Banking Group

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SAP Customer Data Cloud Solutions for Regulatory Requirements Adaptation

By CIO Applications| Thursday, August 30, 2018
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Systems, Applications, Products (SAP) SE has launched SAP Customer Data Cloud solutions from Gigya, a provider of Customer Identity and Access Management platform. The goal of the new release is to grow audience, boost conversions and engagement while adapting to regulatory requirements. Also, the launch will help consumers to have more control over their data as they get a transparent picture of how their data is used.

SAP Customer Data Cloud solutions include the SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile solutions, which help enterprises to securely identify consumers across devices and channels to make registrations and engagement with their permission while transforming data into unified customer profiles.

Speaking about the new offering, Alex Atzberger, President of SAP Customer Experience, SAP, says that businesses, today, use a variety of methods, including third-party assistance to understand what customers want, but that often ends up in uncomfortable personal customer experiences. However, with SAP Customer Data Cloud, marketers will get the opportunity to infer customer’s preferences transparently. Also, with the available transparency and control over their data, customers will be more inclined to allow that data to be used for better-personalized services and content.

Check out: Top SAP Companies

European Union’s General Data Protection Regulation (GDPR) requires each and every business in Europe to enable their consumers to manage and control their personal data collected by businesses. The rule came into effect on 25 May 2018. A survey done by SAP Hybris and the CMO Council on 165 marketers across Europe, North America, the Asia-Pacific region, South America, Africa, and the Middle East in March 2018 showed that three-fourths of the marketers believe the GDPR will increase transparency about how customer data is used. However, just slightly more than half stated that they have a plan in place to act in accordance with GDPR.

Patrick Salyer, CEO of Gigya, says that businesses need to find out a better way to successfully connect with the customers. They need to engage customers and know them in a way that does not compromise with the customer’s confidentiality. SAP Customer Data Cloud solutions enhance retention and help in addressing regional consumer privacy laws, including the GDPR. “Businesses now have the opportunity to turn compliance into a competitive advantage,” states Salyer.

Check out: Top RegTech Solution Companies

Check out: Top Customer Data Platform Solution Companies

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Customer Data Platform

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