SalesLoft Forms Partnership with Leading Account-based Platform 6sense

6sense helps customers comprehend prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, as well as get insights on the challenges these buyers are trying to solve.

FREMONT, CA: SalesLoft, the leading provider of a complete sales engagement platform, has declared a partnership with 6sense, a leader in account-based marketing and sales platforms.

6sense helps customers comprehend prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, as well as get insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can utilize these insights to prioritize, which accounts to engage and customize communications on the basis of buyer interest. Sellers can gain these insights from 6sense directly in their CRM and then add key buyers into the appropriate SalesLoft Cadence.

"The challenging thing about being a Business Development Rep (BDR) is understanding which accounts to reach out to, when to reach out, and what they care most about. We can spend hours researching an account and prepping for calls only to fall flat," said Ernest Owusu, BDR Leader for 6sense. "With 6sense we have a deep understanding of what our prospective customers are searching for and where they are on the buying journey, and that informs how and when we talk to them. With the combination of 6sense and SalesLoft, our BDRs are reaching out with timely, relevant messaging – and consistently outperforming industry benchmarks of pipeline per rep by 200 percent or more every month."

SalesLoft keeps on expanding its ecosystem of technology partners, with more than 90 technology integration partnerships that enable customers to achieve more from their workflows. SalesLoft works effortlessly with leading account-based platforms such as 6sense, making sure that Sales and Marketing are aligned throughout the sales process while increasing the potential for deals to close.

"I'm a passionate believer in account-based strategies. The key to executing them effectively is to ensure marketing and sales are aligned," stated Sydney Sloan, CMO of SalesLoft. "Targeting the right accounts and understanding the buying signals through 6sense, and then personalizing outbound communications to those accounts through SalesLoft is a very powerful combination."