Building a New Vision for IT Talent Management in a...
7 Insights for Salesforce Success
Navigating Constant Change: A CIO's Rules Of The Road
Smarter Investments for IT Modernization
Severe Legacy Syndrome
Matt Rider, CIO, Franklin American Mortgage Company
It's all about the users: The single most important factor to CRM...
Brian Diepold, Director of CRM, Santander Bank, N.A.
The Six Types Of Power For Leaders
John Prescott, Director IT Infrastructure, Unified Physician Management
Getting the Most Out of Your Salesforce Data
Glyn Heatley, Vice President, Cervello
Salesforce Leveraging Blockchain Technology to Tackle Email Spams
On November 4, 2018, Salesforce obtained a patent to its technology which recognizes and distinguishes spam emails through blockchain technology. Salesforce offers a cloud-based email platform, which provides its patented services to its customers to detect any alteration that might have taken place at the initial stage of email delivery. This process is achieved by employing blockchain technology, which often behaves as a filter to distinguish amongst the spam and common emails.
To achieve authentication during the mail transfer, the server from which the message is transferred extracts and registers the selected component in the block and awaits feedback from the other nodes in the transmission system. While the second server receives the message, it validates whether the selected component is stored in the block similar to that of the received data. If both the data match, then the email is considered as genuine; else, the email will be forwarded to the spam folder.
With patents specifically being focused on matching platform solution, Salesforce has also integrated blockchain technology to address issues concerning authenticity, to solve numerous problems in other industries like education and legal documents.
Recently, the Credo email management system has deployed blockchain technology to mitigate the incoming spam messages, while providing consumers with effective mail platform. Tim Draper, a bitcoin investor, has purchased over 10 percent of this project’s shares in which tokens are employed to analyze emails. IBM, with its technical and software solutions provided through advanced algorithms, is ranked as one amongst the largest technical service providers through blockchain related patent technologies. Furthermore, IBM’s business collaboration with the Chinese giant Alibaba has led to the implementation of almost 89 blockchain related patents in their service ranks.
With blockchain technology getting highly popular, several US-based companies are coming forward to file patents on deploying blockchain technology in their service ranks. The most recent one is again found to be IBM technologies, which has filed a patent to maintain safe boundaries amongst augmented reality objects, which is being deployed in video games in the real-world scenarios. As per the patent, blockchain technology is implemented to enable location database, which allows mobile devices to capture signal about undesirable properties of AR in that specific location.
Although blockchain technologies are driven with certain uncertainties, its insights have provided huge opportunities to enhance the data security and automation through integration with other new technologies.