RollWorks and Sendoso Establish New Partnership

The new partnership enables go-to-market teams to optimize RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via offline and digital gifting channels.

FREMONT, CA: RollWorks, a division of NextRoll, entered into a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their customers in more personalized and meaningful ways at scale. The new partnership enables go-to-market teams to optimize RollWorks' account data in conjunction with Sendoso to deliver powerful customer engagement via offline and digital gifting channels. Sendoso joins RollWorks' growing roster of market-leading technology partners across web personalization, email signature engagement, and data segmentation to offer a comprehensive solution for marketing and sales teams to measure and execute account-based programs.

"RollWorks recently announced our technology partner ecosystem with the aim of providing a broad set of robust, best in class solutions that help marketers of all sizes achieve their critical goals with more efficiency and ROI," said Mike Stocker, VP of Partnerships at RollWorks. "As a leading sending solution, Sendoso is an ideal partner to give marketers the ability to run highly targeted, multi-channel campaigns with unified messaging across touchpoints."

Sendoso enables marketers to connect with their customers and drive engagement through personalized gifts, Cameos, branded swag, virtual experiences, and more. Leveraging RollWorks' account data and machine learning, B2B marketers can recognize and prioritize target accounts, and add direct mail and gifting to their digital ads and sales outreach for truly coordinated multi-channel campaigns at scale. By delivering memorable and customized experiences to key decision-makers, marketing and sales teams can significantly increase deal velocity and shorten sales cycles.

"Sendoso and RollWorks are both focused on giving revenue-driving teams the ability to engage with their customers in a personalized and scalable way," said Braydan Young, Chief Alliance Officer and Co-Founder at Sendoso. "This integration allows us to leverage RollWorks' people and account-based data to drive unified customer messaging across channels and improve efficiency and ROI. We look forward to our partnership with RollWorks to help B2B marketers turn their data into meaningful action and drive revenue."