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Role of Data Analytics in Fraud Detection
Fraud analytics leverages various data analytics techniques and technologies to identify potentially fraudulent transactions and behavior.
FREMONT, CA: Organizations generally analyze fraud by identifying its financial impact. Detecting and preventing fraud can be made easier with the help of data analytics techniques. Monitoring and preventing fraud through data analytics can identify patterns of fraudulent activity.
Data analytics improves the effectiveness and efficiency of monitoring fraud activities and provides an early warning system for the organization. These implementations often automate time-consuming, repetitive tasks and mitigate the chance of missing the identification of potential threats. A computerized system searches for fraud indicators in transactions and improves internal controls.
Manual checks for suspicious activities are insufficient when fraud attempts are too difficult to detect in large quantities. A system that offers automated controls can greatly reduce the human intervention required to detect and prevent fraud.
Data analysis optimizes fraud detection in the following applications.
Identity fraud: Fraudulent identity creation or theft occurs when real and fabricated credentials are combined from different sources to create or steal an identity. Analytics, big data, and artificial intelligence can help detect patterns and anomalies connected to customers, devices, and accounts.
Payment fraud: An illegal transaction can be completed by stealing or accessing a person's payment information. Financial institutions and fintech are promoting cashless, digital, and instant payments that open up new possibilities for fraudsters. Today, a behavioral profiling and machine learning algorithm effectively identifies and learns unusual behaviors to reduce these risks.
Healthcare fraud: There is also a great risk of fraud in the healthcare sector, which occurs when medical professionals, patients, or others deliberately defraud the system to obtain illicit benefits. It is difficult to collect and analyze all the relevant data sources when medical and healthcare data is stored in large databases, increasing fraud risks. The healthcare organization can detect and prevent fraud by using advanced analytics, artificial intelligence (AI), and machine learning to make connections between members, healthcare service providers, and pharmacies.
Cybersecurity: When fraudsters commit cyber fraud, they usually leave traces of their behavior and transactions that ultimately aid in detecting fraud. Organizations collect large amounts of complicated data, making it difficult to gain insights into the information. Analyzing advanced data identifies relevant associations by using models that draw on information from various sources, including email records, social media interactions, and call center notes.