Role of Blockchain in Digital AdvertisingBy CIO Applications
With the advent of digital advertising, marketers are able to advertise seamlessly with its ability to attract customers. The boundaries of marketing are also expanding to a greater extent with the ability to reach out to the customers across online platforms. Digital advertising however involves several third-parties that organizations need to deal with, to promote their entities. To serve as a solution for this problem comes blockchain, a technology that has already impacted various industries and now seems to be making its way into the advertising space.
As blockchain is a decentralized ledger technology, it seems useful for the digital advertising in order to obtain transparency, rewards, and relevance. It serves as an open platform which enables the marketers to deliver an authentic and personalized service for customers through productive strategies. The tokens can be used for renting the advertising space and this can further help create an ecosystem where the revenues earned through such a model can be distributed among the WiFi hotspot owners and even those customers that choose to share adverts with their acquaintances. The users can even get their preferred businesses onto the platform to ensure that the entire ecosystem continues to expand.