Relationshop Improves Its Digital Experience Platform

Fremont, CA: Relationshop, a leading provider of digital customer engagement solutions, enhanced its digital experience platform, by adding room for Personalized Promotions. DXP provides retail grocery clients with a branded engagement and shopping experience for their customers on a single platform accessible both online and through a mobile app.

The DXP Personalized Promotions feature enables retailers to easily implement shopper marketing promotions and branded ad placement across their website and mobile app. Offers, products, and advertising can be tailored to each shopper based on individual purchase behavior and retailer-controlled strategies when integrated with Relationshop's targeting capability and machine learning (ML) algorithms.

DXP also tracks user-level activity from impression to the transaction, allowing for better insights, engagement, and monetization opportunities throughout the entire shopper journey.

"A retailer's website and apps, like their physical properties, must be thought of in terms of customer engagement, merchandising, promotion, and monetization opportunities. DXP enables retailers to control and manage their digital properties, as well as personalize that experience for each shopper through relevant brand product placement and targeted promotional executions. DXP provides an elevated digital experience for the shopper and greater value for retailers and brands alike, as retailers and brands are always looking for mutually beneficial ways to collaborate." Randy Crimmins, President, Chief Customer Officer, and Relationship Specialist.

Relationshop's Digital Experience Platform (DXP) assists retailers in increasing sales and strengthening shopper relationships by providing an exceptional, curated experience that includes robust features such as product recommendations, personalized offers and promotions, digital loyalty, digital circular, and connected commerce options for curbside pickup, delivery, and order ahead food service