Reasons To Start A Podcast For Your SME

SMEs are often quite vulnerable. It’s not so easy to recover from poor business decisions. Every choice can feel like it might make or break the company.

Starting a podcast for your business only leads to good things. It can give both the creator and the great listener joy. After all, many people turned to podcasts over lockdown in search of entertainment. Though the pandemic isn’t mentioned as much, the love of the podcast is yet to die down. Nor will it!

What are some good reasons to start a podcast for your SME? We’ve listed some encouraging musings below. 

Studio Space is Available

Podcasts can seem a bit ‘showbiz’. New entrepreneurs might be under the assumption that such endeavours are beyond their capabilities. The production of a dedicated podcast might seem somewhat ‘exclusive’. 

However, it’s easy to secure a studio for your podcast. Look into podcast studio booking with PIRATE to see what’s possible. It’s a 24/7 self-service studio with premium equipment, available for up to 4 people every day of the year. If you need a quiet space to record or interview special guests, then you need to look no further than here. 

SMEs often cobble together certain aspects of their operations. Often, this is due to limited resources being available. These restrictions can temper aspirations. There’s no reason not to pursue these opportunities to their fullest potential when it comes to podcasts. Everything you require is available and affordable. 

If you’re on the fence about starting a podcast for your SME, you may find that your attitude changes on entry to the studio space. Creative energies can flare upon your arrival, and you can feel inspired to work with your co-hosts and guests to create some truly amazing content. 

Better Accessibility

Your podcast studio might be made in one centralised location, but listeners can tune into scheduled programming anytime. It’s a huge perk for your firm’s sense of exposure. 

Whether listeners are in the gym, on the bus, or getting ready for bed, your podcast could accompany them on their exploits at numerous points throughout their day. They don’t need to be sat at a desk or take time out, and your content can slip into their day organically. 

Moreover, your SME’s podcast listeners don’t need to manually search for your content online either. They can follow your firm’s account on certain platforms, like Spotify, and receive a notification for each new upload. 

Avid listeners can write in or feature as guests. Before long, you’ll have built a dedicated community around your SME. After that, you can feel pride in what you’ve created.  

Building Your Confidence

Not every entrepreneur feels good about their professional life. If you’re in a similar period of uncertainty, that should be addressed immediately. 

Though many people start their own businesses and find happiness, the real trick is sustaining that sense of glee long-term. Podcasting could do that for you. You can develop speech and presentation skills, discuss and debate topics of interest, and ultimately build your confidence episode after episode. 

Of course, if you bring guests along for the ride, bonding with them on the air can be thrilling as well. You may be able to meet industry figures you’ve long admired in private. Alternatively, you could invite close associates onto the podcast and delve into your shared history together. Or you could simply alternate between every option you could think of, keeping things fresh week in, week out. 

It might seem like a simple point, but the podcast could be completely yours. Firms are often rightly run by committees, but something like a podcast can serve as an outlet for personal expression, despite representing your company’s interests on occasion. In the same way that you can map out content on the company blog, you can perform a similar undertaking for your satisfaction in the podcast format. 

An Informative Content Archive

Though much care goes into making a product or service, entrepreneurs may rarely feel a deep-rooted connection with what they produce. That can change when making a podcast. 

Once you’ve made enough episodes, you’ll be able to look back in one year or several and reflect on your progress. Once your podcast episodes are online, they’re there forever, which means others can chart the history of your business too. 

Some businesspeople can underestimate what this all means. They prefer to look forward rather than behind. However, as your podcast builds popularity, it can take listeners on a makeshift tour of both your and your firm’s identity. Who were you then? Who are you now? What has that journey of evolution looked like? The answers to these questions alone can be riveting. 

An archive of content can also help listeners understand how genuine and authentic your firm’s voice is. They can get to know your company on a level that feels more personable and relatable. There’s a degree of marketing in podcasting, but it’s better disguised beneath hours of charismatic content than punchy logos and slogans alone.